广告帝国WPP深陷客户流失+AI冲击盈利预警次日空降微软高管罗斯接棒CEO_凤凰网

智通财经APP2025-07-10

智通财经APP获悉，英国广告巨头WPP(WPP.US)周四宣布，任命董事会成员辛迪·罗斯(Cindy Rose)为新任首席执行官。就在一天前，该集团发布重大盈利预警，凸显出目前面临的挑战之严峻，值此之际，罗斯这位微软高管临危受命，将着力于带领WPP走出困境。WPP方面表示，罗斯自2019年起担任董事会成员，将于9月1日接替即将离任的首席执行官马克·里德——里德的离职时间比预期提前了四个月。周三，...

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Rose)为新任首席执行官。就在一天前，该集团发布重大盈利预警，凸显出目前面临的挑战之严峻，值此之际，罗斯这位微软高管临危受命，将着力于带领WPP走出困境。WPP方面表示，罗斯自2019年起担任董事会成员，将于9月1日接替即将离任的首席执行官马克·里德——里德的离职时间比预期提前了四个月。周三，WPP大幅下调盈利预期，导致其股价跌至16年低点;而在周四则股价回升，截至发稿，该股在美股盘前上涨3.58%，报30.39美元。罗斯在微软任职九年，一路晋升至全球企业业务首席运营官，此前还曾执掌微软英国业务。在加入微软之前，她曾在沃达丰(VOD.US)和维珍传媒任职。WPP董事长菲利普·詹森评价道，罗斯曾助力全球大型企业完成数字化转型，包括运用人工智能打造新商业模式和收入来源。“当前行业正经历根本性变革，宏观经济充满不确定性，她在这一领域的专长将为WPP带来巨大价值。”他说。罗斯接手的WPP正深陷困境：不仅失去了多个大客户，客户支出大幅缩减，新业务机会也日益减少。这些问题共同促使WPP下调盈利预期，导致其股价在周三一度暴跌19%。去年，WPP失去了全球最大广告集团的桂冠，被法国阳狮集团(Publicis)取代。此外，人工智能带来的转型冲击也让WPP备受煎熬——AI让客户能够自主完成更多营销活动的创建与管理。对此，罗斯表示：“我们已构建并将持续强化市场领先的人工智能能力，同时拥有无可匹敌的创意卓越声誉和顶尖客户阵容。”","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"executive","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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广告帝国WPP深陷客户流失+AI冲击 盈利预警次日空降微软高管罗斯接棒CEO_凤凰网

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广告帝国WPP深陷客户流失+AI冲击盈利预警次日空降微软高管罗斯接棒CEO_凤凰网