美团(03690)订单量再创新高微信社交裂变礼赠成为重要渠道

智通财经2025-07-12

智通财经APP获悉，7月12日19：30分刚过，美团（03690）即时零售订单量再创新高。美团神抢手项目负责人表示，仅神抢手实时订单量接近4000万单，其中礼赠量突破千万单。微信等社交平台小程序下单额屡创新高，好友之间互相优惠券分享和礼赠分享多次触及微信社交裂变阈值，微信赠礼成为重要营销渠道，小红书、微博等也成为重要成交促销工具。上述营销工具的组合效果优于各类app开屏广告。▲微信赠礼成为重要营销...

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美团(03690)订单量再创新高 微信社交裂变礼赠成为重要渠道

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美团(03690)订单量再创新高微信社交裂变礼赠成为重要渠道