14.98万元起售！零跑全新C11上市，朱江明谈销量领跑新势力：还不到比亚迪的十分之一，还要走很长的路

每日经济新闻2025-07-11

7月10日晚，零跑全新C11迎来上市，新车共推出涵盖纯电和增程两种动力形式共5款车型，售价区间为14.98万至16.58万元，起售价格与老款车型指导价格相当，顶配车型指导价下调了约4万元。据零跑汽车官方介绍，零跑全新C11在造型设计、智能座舱、续航性能、辅助驾驶、驾控体验及车辆安全方面进行了升级。全系搭载激光雷达，并首次使用了零跑汽车自研的AR-HUD抬头显示系统，提供车速模式、AR模式、地图模式...

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Leapmotor's new C11 is launched, Zhu Jiangming talks about leading new forces in sales: less than one-tenth of BYD's, and there is still a long way to go","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.9,"01211":0.9,"HYDD.SI":0.6,"002594":0.6,"BYDDY":0.6,"00285":1},"content_text":"7月10日晚，零跑全新C11迎来上市，新车共推出涵盖纯电和增程两种动力形式共5款车型，售价区间为14.98万至16.58万元，起售价格与老款车型指导价格相当，顶配车型指导价下调了约4万元。据零跑汽车官方介绍，零跑全新C11在造型设计、智能座舱、续航性能、辅助驾驶、驾控体验及车辆安全方面进行了升级。全系搭载激光雷达，并首次使用了零跑汽车自研的AR-HUD抬头显示系统，提供车速模式、AR模式、地图模式三种智能场景模式。图片来源：每经记者 孙磊 摄据零跑汽车董事长、CEO朱江明介绍，零跑C11于2021年发布，是零跑汽车的首款SUV车型，但其比原本的计划推迟了一些。“（当时零跑的）首款车S01销量不佳，T03也在同步开发当中，叠加新能源行业投资低潮的到来，公司的钱不够，那时候是真的不够了。”朱江明表示，虽然内部对零跑C11这款车充满期待，但还是迫于现实将进度放缓。在上市初期，零跑C11没有太多关注度，销量表现也较为一般。但在2023年和2024年，零跑C11连续两年的年销量超过8万辆，位居细分市场前列。即便在中期换代车型推出前的6月份，C11单月销量依旧能够维持在5000辆左右。截至目前，C11累计销量已经突破25万辆。“大家回顾一下，2021年上市的新能源产品，到今天还能持续性保持强大生命力的，除了特斯拉Model Y，就只有我们零跑C11了。”朱江明直言。随着零跑C11及其他产品的热销，零跑汽车的销量也逐步提升。公开数据显示，零跑汽车6月销量再创新高，共交付48006辆，同比增长超138%。此外，零跑汽车今年以来的月度销量逐步攀升，已连续四个月位居新势力销量第一。谈及零跑汽车现在取得的成绩，朱江明表示：“威马、哪咤，以及蔚小理（蔚来、小鹏、理想）都做过销冠，没啥了不起的。目前，零跑的销量成绩不到比亚迪的十分之一，所以如果按照这样的销量来看，还需要走很长的路。”据了解，2025年零跑汽车的销量目标是50万至60万辆。谈及接下来的产品规划，朱江明表示，目前零跑仅发布了B系列和C系列，还有A系列和D系列将会发布，从下半年到明年底产品会陆续补齐。据悉，零跑A系列共3款车型，除T03外，另外两款尚未亮相；B系列有3款车型，第二款车型B01计划7月上市；C系列包含C01、C11、C10、C16，已经全部亮相；D系列有3款车型未亮相，将会是零跑的旗舰级系列，此前透露将在2026年第一季度量产。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2550057836","isCrawlerRequest":true}