燕京啤酒：启动“十五五”规划推进“啤酒+饮料”的营销策略

财中社2025-07-08

7月8日，燕京啤酒（000729）发布公告，近日举办了投资者关系活动，主要围绕公司概况、市场建设、渠道拓展及未来规划等内容进行介绍。公司在“十四五”期间实施以燕京U8为核心的大单品战略，通过产品创新和推广提升品牌影响力和市场份额，进一步丰富中高端产品矩阵，满足不同消费场景的需求。在市场建设方面，公司采取“市场精耕细作与战略性扩张”的双轮驱动策略，深耕基地市场并加速新兴市场开发。此外，公司已启动“...

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燕京啤酒：启动“十五五”规划 推进“啤酒+饮料”的营销策略

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燕京啤酒：启动“十五五”规划推进“啤酒+饮料”的营销策略