不是靠营销！小米YU7为啥一上市就卖爆雷军：超强产品力、出色体验是畅销的基础

快科技2025-07-08

快科技7月8日消息，小米YU7一上市就创造了全球汽车行业的销售纪录，成为2025年中国车市的现象级产品。那小米YU7卖爆的秘诀是是什么？在雷军看来，主要原因有两点。小米汽车副总裁李肖爽发微博称：“在发布后的各种测试中都表现出来了极强的产品力，真金不怕火炼，这是产品畅销背后的基石。”随后，雷军也转发上述微博表示：“YU7超强的产品力和出色的体验是畅销的基础”。据悉，近日，汽车之家、懂车帝、易车三大...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2549541949?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-07-08 19:23","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2549541949","market":"us","top_or_hot":-1,"title":"不是靠营销！小米YU7为啥一上市就卖爆 雷军：超强产品力、出色体验是畅销的基础","media":"快科技","content":"<div>\n<p>快科技7月8日消息，小米YU7一上市就创造了全球汽车行业的销售纪录，成为2025年中国车市的现象级产品。那小米YU7卖爆的秘诀是是什么？在雷军看来，主要原因有两点。小米汽车副总裁李肖爽发微博称：“在发布后的各种测试中都表现出来了极强的产品力，真金不怕火炼，这是产品畅销背后的基石。”随后，雷军也转发上述微博表示：“YU7超强的产品力和出色的体验是畅销的基础”。据悉，近日，汽车之家、懂车帝、易车三大...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250708192957979e4419&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>不是靠营销！小米YU7为啥一上市就卖爆 雷军：超强产品力、出色体验是畅销的基础</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n不是靠营销！小米YU7为啥一上市就卖爆 雷军：超强产品力、出色体验是畅销的基础\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-08 19:23 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250708192957979e4419&s=b><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技7月8日消息，小米YU7一上市就创造了全球汽车行业的销售纪录，成为2025年中国车市的现象级产品。那小米YU7卖爆的秘诀是是什么？在雷军看来，主要原因有两点。小米汽车副总裁李肖爽发微博称：“在发布后的各种测试中都表现出来了极强的产品力，真金不怕火炼，这是产品畅销背后的基石。”随后，雷军也转发上述微博表示：“YU7超强的产品力和出色的体验是畅销的基础”。据悉，近日，汽车之家、懂车帝、易车三大...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250708192957979e4419&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0561508036.HKD","symbol_name":"ALLIANZ CHINA EQUITY \"A\" (HKD) INC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250708192957979e4419&s=b","article_id":"2549541949","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250708192957979e4419&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2549541949","pubTimestamp":1751973793,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"快科技7月8日消息，小米YU7一上市就创造了全球汽车行业的销售纪录，成为2025年中国车市的现象级产品。那小米YU7卖爆的秘诀是是什么？小米汽车副总裁李肖爽发微博称：“在发布后的各种测试中都表现出来了极强的产品力，真金不怕火炼，这是产品畅销背后的基石。”随后，雷军也转发上述微博表示：“YU7超强的产品力和出色的体验是畅销的基础”。6月26日小米举行人车家全生态发布会后，雷军接受了媒体采访。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"81810":"小米集团-WR","LU0561508036.HKD":"ALLIANZ CHINA EQUITY \"A\" (HKD) INC","BK4608":"AI应用概念股","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","01810":"小米集团-W","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","BK4607":"DeepSeek概念股","LU0348827113.USD":"ALLIANZ RCM CHINA \"AT\" ACC","BK4116":"互联网服务与基础架构","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","LU1720050803.USD":"安联全方位中国股票基金","BK4526":"热门中概股","LU1961090484.USD":"ALLIANZ ALL CHINA EQUITY \"A\" (USD) INC","KC":"金山云","BK4563":"昨日强势股","LU2399975544.HKD":"ALLIANZ ALL CHINA EQUITY \"AT\" (HKD) ACC","XIACF":"Xiaomi Corp.","BK4170":"电脑硬件、储存设备及电脑周边"},"translate_title":"Not by marketing! Why did Xiaomi YU7 sell so well as soon as it was launched? Lei Jun: Super product strength and excellent experience are the basis for best-selling","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.9,"KC":1,"01810":0.9,"XIACF":0.9},"content_text":"快科技7月8日消息，小米YU7一上市就创造了全球汽车行业的销售纪录，成为2025年中国车市的现象级产品。那小米YU7卖爆的秘诀是是什么？在雷军看来，主要原因有两点。小米汽车副总裁李肖爽发微博称：“在发布后的各种测试中都表现出来了极强的产品力，真金不怕火炼，这是产品畅销背后的基石。”随后，雷军也转发上述微博表示：“YU7超强的产品力和出色的体验是畅销的基础”。据悉，近日，汽车之家、懂车帝、易车三大汽车垂媒对小米YU7进行了实测，结果显示，该车在续航里程、续航达成率、NVH、零百加速、充电测试等多个维度夺冠，共获得13项第一。6月26日小米举行人车家全生态发布会后，雷军接受了媒体采访。他表示，个别同行把小米的成功包装成“靠营销赢”，其实绝大部分领域小米都领先。他表示，我们刚进入汽车行业一年零3个月，我们是不能持续好，我不敢100%保证。但是15年的创业之后，我觉得今天小米的全方位能力都提升了，其实想持续好最关键的是要重视能力建设，要没有短板，所以我们在每个方面都在补短板。我相信经过一段时间努力以后，我们在各个维度的能力都在提升。他还表示，我也相信在过去五六年的时间里面，大家应该肉眼可见小米的能力的提升是巨大的。其实就是10周年的时候，小米进行了半年的反思，提出从机会驱动转能力驱动全方位重视能力建设，第一个任务就是先投1000亿的研发，立竿见影。他总结，所以我觉得最重要的还是要重视能力建设，机会很重要，能力更重要，能力还不是单个维度的能力，要方方面面的能力都要提升。就像我们这次成功以后，有个别同行把它包装成小米是靠营销赢的，你们今天看我们的每一个指标每一项能力，在任何一个维度里面，我觉得在绝大部分领域小米都是领先的。我觉得无论是产品研发、品质、质量还是设计哪个维度，我觉得当然相比还有很多不足，我们很清楚，我们每天都在反思我们在哪里的不足，我们怎么进一步增强和提高，所以我觉得最重要我们把整个小米的能力建设放在首位。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"2","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2549541949","isCrawlerRequest":true}

不是靠营销！小米YU7为啥一上市就卖爆 雷军：超强产品力、出色体验是畅销的基础

精彩评论

不是靠营销！小米YU7为啥一上市就卖爆雷军：超强产品力、出色体验是畅销的基础