亚马逊广告与Roku、迪士尼广告达成战略合作提升流媒体电视广告投放成效

大江网2025-07-08

2025年7月8日—在2025年第72届戛纳国际创意节期间,亚马逊广告宣布与Roku、迪士尼广告达成战略合作,以进一步提升流媒体电视广告投放的成效。广告主通过亚马逊DSP可独家触达美国广泛且经过身份验证的联网电视(Connected TV)用户,并访问亚马逊旗下媒体及全球数千家第三方媒体的优质库存,基于亚马逊数万亿购物、娱乐和流媒体的第一手信号以及Roku、迪士尼等第三方媒体的受众洞察,实现更精准...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2549436415?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-07-08 17:12","share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","id":"2549436415","market":"other","top_or_hot":-1,"title":"亚马逊广告与Roku、迪士尼广告达成战略合作 提升流媒体电视广告投放成效","media":"大江网","content":"<div>\n<p>2025年7月8日—在2025年第72届戛纳国际创意节期间,亚马逊广告宣布与Roku、迪士尼广告达成战略合作,以进一步提升流媒体电视广告投放的成效。广告主通过亚马逊DSP可独家触达美国广泛且经过身份验证的联网电视(Connected TV)用户,并访问亚马逊旗下媒体及全球数千家第三方媒体的优质库存,基于亚马逊数万亿购物、娱乐和流媒体的第一手信号以及Roku、迪士尼等第三方媒体的受众洞察,实现更精准...</p>\n\n<a href=\"https://finance.sina.com.cn/jjxw/2025-07-08/doc-infeufeh3296910.shtml\">网页链接</a>\n\n</div>\n","source":"sina","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>亚马逊广告与Roku、迪士尼广告达成战略合作 提升流媒体电视广告投放成效</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n亚马逊广告与Roku、迪士尼广告达成战略合作 提升流媒体电视广告投放成效\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-08 17:12 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/jjxw/2025-07-08/doc-infeufeh3296910.shtml><strong>大江网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2025年7月8日—在2025年第72届戛纳国际创意节期间,亚马逊广告宣布与Roku、迪士尼广告达成战略合作,以进一步提升流媒体电视广告投放的成效。广告主通过亚马逊DSP可独家触达美国广泛且经过身份验证的联网电视(Connected TV)用户,并访问亚马逊旗下媒体及全球数千家第三方媒体的优质库存,基于亚马逊数万亿购物、娱乐和流媒体的第一手信号以及Roku、迪士尼等第三方媒体的受众洞察,实现更精准...</p>\n\n<a href=\"https://finance.sina.com.cn/jjxw/2025-07-08/doc-infeufeh3296910.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0719512351.SGD","symbol_name":"JPMorgan Funds - US Technology A (acc) SGD","start_time":0,"source_url":"https://finance.sina.com.cn/jjxw/2025-07-08/doc-infeufeh3296910.shtml","article_id":"2549436415","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2549436415","pubTimestamp":1751965920,"columns":[],"sourceInfo":{"source_id":"sina","name":"sina"},"weMediaInfo":null,"summary":"2025年7月8日—在2025年第72届戛纳国际创意节期间,亚马逊广告宣布与Roku、迪士尼广告达成战略合作,以进一步提升流媒体电视广告投放的成效。在戛纳国际创意节期间,亚马逊广告与Roku达成了全新合作,该合作旨在通过亚马逊DSP独家帮广告主触达美国广泛且经过身份验证的联网电视用户。未来几个月,亚马逊广告与迪士尼将与部分在美国销售的广告主合作。","collect":0,"end_time":0,"defaultTopTitle":"sina.com.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0719512351.SGD":"JPMorgan Funds - US Technology A (acc) SGD","SG9999017495.SGD":"UGDP UNITED GLOBAL QUALITY GROWTH \"B\" (SGD) ACC","LU1084165304.USD":"FIDELITY WORLD \"A\" (USD) ACC","LU1066053197.SGD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM3\" (SGDHDG) INC","LU0203201768.USD":"AB SICAV I - ALL MARKET INCOME PORTFOLIO \"AX\" (USD) INC","SGXZ81514606.USD":"大华环球创新基金A Acc USD","IE00BJJMRY28.SGD":"Janus Henderson Balanced A Inc SGD","LU1934455277.USD":"AB SICAV I LOW VOLATILITY TOTAL RETURN EQUITY PORT \"AD\" (USD) INC","LU0061474960.USD":"天利环球焦点基金AU Acc","LU0528227936.USD":"富达环球人口趋势基金A-ACC","LU0157215616.USD":"FIDELITY GLOBAL FOCUS \"A\" INC","LU1037948541.HKD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"A\" (HKD) ACC","LU1989764748.USD":"东方汇理环球颠覆性机遇A2 Acc","ROKU":"Roku Inc","LU2275660780.HKD":"SCHRODER ISF GLOBAL CLIMATE CHANGE EQUITY \"A\" (HKD) ACC","BK4585":"ETF&股票定投概念","LU0323591593.USD":"SCHRODER ISF QEP GLOBAL QUALITY \"A\" (USD) ACC","LU2108987350.USD":"UBS (LUX) EQUITY SICAV GLOBAL OPPORTUNITY SUSTAINABLE (USD) \"P\" (USD) ACC","LU1674673428.USD":"HSBC GIF GLOBAL LOWER CARBON EQUITY \"AC\" (USD) ACC","SGXZ23171101.USD":"NIKKO AM SHENTON GLOBAL OPPORTUNITIES (USD) ACC","LU2430703251.USD":"WELLINGTON MULTI-ASSET HIGH INCOME \"AM4\" (USD) INC","LU2242650005.HKD":"FIDELITY FUNDS GLOBAL MULTI ASSET DYNAMIC \"A\" (HKD) ACC","LU2087621335.USD":"ALLSPRING GLOBAL FACTOR ENHANCED EQUITY \"A\" (USD) ACC","LU0154236417.USD":"BGF US FLEXIBLE EQUITY \"A2\" ACC","LU0211328371.USD":"TEMPLETON GLOBAL EQUITY INCOME \"A\" (MDIS) (USD)   INC","LU1935043023.USD":"MANULIFE GF GLOBAL MULTI-ASSET DIVERSIFIED INCOME \"AA\" (USD) INC A","DIS":"迪士尼","LU0061474705.USD":"THREADNEEDLE (LUX) GLOBAL DYNAMIC REAL RETURN \"AU\" (USD) ACC","LU0097036916.USD":"贝莱德美国增长A2 USD","SG9999015978.USD":"利安颠覆性创新基金A","LU2403377893.USD":"ALLIANZ SELECT INCOME AND GROWTH \"AM\" (USD) INC","LU0308772762.SGD":"Blackrock Global Allocation A2 SGD-H","IE00BQXX3C00.GBP":"GUINNESS GLOBAL INNOVATORS \"C\" (GBP) ACC","USAW.SI":"AMZN 3xLongSG261006","LU2237957811.SGD":"NIKKO AM GLOBAL EQUITY \"F\" (SGD) ACC","BK4548":"巴美列捷福持仓","LU1880398554.USD":"AMUNDI FUNDS GLOBAL EQUITY \"A2\" (USD) INC","IE00B3S45H60.SGD":"Neuberger Berman US Multicap Opportunities A Acc SGD-H","LU2746668461.USD":"MANULIFE DYNAMIC LEADERS \"AA\" (USD) ACC","LU2237957902.USD":"NIKKO AM GLOBAL EQUITY \"F\" (USD) ACC","LU0251132253.USD":"FIDELITY FUNDS  GLOBAL THEMATIC OPPORTUNITIES \"A\" (USD) ACC","LU0820561909.HKD":"ALLIANZ INCOME AND GROWTH \"AM\" (HKD) INC","SG9999015945.SGD":"LionGlobal Disruptive Innovation Fund A SGD","LU0211327993.USD":"TEMPLETON GLOBAL EQUITY INCOME \"A\" (USD) ACC","LU0345768740.USD":"NINETY ONE GSF GLOBAL STRATEGIC MANAGED \"A\" (USD) INC","LU0965509010.AUD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (AUDHDG) INC","LU0251131958.USD":"FIDELITY AMERICA \"A\" (USD) ACC","AMZN":"亚马逊","LU2360106780.USD":"BGF WORLD TECHNOLOGY \"A4\" (USD) INC","LU1066051225.USD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AC\" (USD) ACC"},"translate_title":"Amazon Ads reaches strategic cooperation with Roku and Disney Ads to improve the effectiveness of streaming TV advertising","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"USAW.SI":0.6,"AMZN":1,"ROKU":1,"DIS":1},"content_text":"2025年7月8日—在2025年第72届戛纳国际创意节期间,亚马逊广告宣布与Roku、迪士尼广告达成战略合作,以进一步提升流媒体电视广告投放的成效。广告主通过亚马逊DSP可独家触达美国广泛且经过身份验证的联网电视(Connected TV)用户,并访问亚马逊旗下媒体及全球数千家第三方媒体的优质库存,基于亚马逊数万亿购物、娱乐和流媒体的第一手信号以及Roku、迪士尼等第三方媒体的受众洞察,实现更精准的投放和更高效的成果。亚马逊广告与Roku达成战略合作,帮助广告主精准识别联网电视用户　　2025年,联网电视(Connected TV)在用户使用时长上呈现出了强劲的增长态势,据eMarketer数据,联网电视占据了美国消费者数字媒体使用时间的30%。Roku是美国位居前列的流媒体平台之一,拥有北美、拉美和欧洲部分地区的数百万流媒体设备用户。在戛纳国际创意节期间,亚马逊广告与Roku达成了全新合作,该合作旨在通过亚马逊DSP独家帮广告主触达美国广泛且经过身份验证的联网电视用户。根据ComScore数据,这项合作创建了共享的广告标识符,预计可将已登录用户的触达范围扩大到8,000万美国联网电视家庭用户,占美国联网电视家庭用户总数的80%以上。双方的合作增强了在各大流媒体应用程序,包括The Roku Channel、Prime Video,以及Roku和 Fire TV操作系统上的其他领先流媒体服务、现有的热门流媒体服务以及所有优质出版商上的广告受众识别能力,将帮助广告主在广告效果、规划、优化以及衡量方面获得提升。2025年第4 季度,这一新方案将面向所有在美国使用亚马逊DSP的广告主开放。亚马逊广告与迪士尼广告达成战略合作,提高广告相关性并提供深入洞察　　亚马逊广告还与迪士尼广告宣布了亚马逊DSP与迪士尼实时广告交易平台(Disney's Real-Time Ad Exchange, DRAX)的整合,广告主可以通过亚马逊DSP直接访问Disney+、ESPN和 Hulu等网站上的优质广告库存,并可以利用双方的受众洞察实现更精确的投放,同时还将进一步提升广告投放的透明度和控制力,让广告主充分了解广告库存的组合方式,简化广告投放流程并提升营销效果。未来几个月,亚马逊广告与迪士尼将与部分在美国销售的广告主合作。此外,Disney+广告库存现已通过亚马逊DSP在法国、德国、意大利、葡萄牙、西班牙、瑞士、土耳其和英国提供,为这些地区的亚马逊DSP客户提供了简化的激活流程。持续升级,亚马逊广告助力品牌拥抱全流域营销机遇　　作为亚马逊广告全流域营销解决方案的关键产品之一,亚马逊DSP具备丰富的广告库存、精准的广告投放、先进的AI技术应用以及简单易用的使用等优势,帮助广告主利用Prime Video、Twitch等亚马逊旗下媒体以及NBCUniversal, Paramount+, FOX、迪士尼等全球优质第三方媒体触达广泛消费者。基于亚马逊数万亿的购物、浏览和娱乐的第一手信号,以及广告主及第三方媒体信号,亚马逊DSP还能助力品牌提升跨渠道广告投放的相关性并获取深入的业务洞察。此外,亚马逊DSP还持续优化使用体验,提升易用性并应用先进的AI技术,帮助广告主做出基于数据驱动的实时决策,提升广告投放效率并优化投放效果。　　亚马逊广告提供的全流域营销解决方案帮助不同类型的广告主,包括那些不在亚马逊商城上销售产品或服务的广告主触达全球目标消费者,实现从提升品牌知名度、考虑度到促进销售转化的业务目标。\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2549436415","isCrawlerRequest":true}

亚马逊广告与Roku、迪士尼广告达成战略合作 提升流媒体电视广告投放成效

精彩评论

亚马逊广告与Roku、迪士尼广告达成战略合作提升流媒体电视广告投放成效