新鸿基地产，跨界宠物经济

地产资管界2025-07-06

图：新鸿基旗下上海ITC近日，香港最大地产发展商之一新鸿基地产发展有限公司（以下简称：新鸿基地产）旗下高端服务式公寓品牌“TOWNPLACE 本舍”宣布推出“星级宠物友好”住宿计划，以宠物专属电梯、半露天海景乐园、无附加费用的灵活租期等创新设计，直击都市养宠家庭的痛点。这一举措迅速引发市场关注。据了解，“TOWNPLACE 本舍”旗舰项目TOWNPLACE WEST KOWLOON于2023年10...

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本舍”的实践，表面是地产商的业态创新，内核却是对当代消费逻辑的深刻洞察：宠物不仅是“它经济”的客体，更是重构人际关系、空间价值与生活美学的关键变量。最新业绩情况：据新鸿基地产2024/2025年度中期业绩披露，报告期为2024年7月1日至2024年12月31日之间的6个月。期内，新鸿基地产录得收入399.33亿港元，同比大增45%；营业溢利为120.98亿港元，同比增长10.5%；而由于投资物业公平值录得28.75亿港元下跌， 集团的本期溢利为78.41亿港元，同比下跌17.2%。此番超预期的业绩，主要贡献来源为香港本地的物业发展业务(地产销售)；而以往的业绩贡献主力，即物业投资业务(地产租赁)，无论是香港或内地分部的业绩，于报告期内均录得下跌。现阶段，新鸿基地产的收入主要来源仍为大本营香港，而其在内地拥有的土地储备规模及持有的投资物业规模，早已超过香港；在市场下行期内，集团自然也承受了双重的巨大压力。在头部港资商业地产运营商中，新鸿基地产较之相同赛道、相似量级的友商，其经营业务更加多元（涵盖物业发展、物业租赁、酒店、电讯、运输基建及物流、数据中心等），整体规模也更为庞大。较之交投畅旺的香港楼市，新鸿基地产在内地的物业发展业务，期内仅录得3.3亿港元的收入，较之香港分部160.31亿港元的同期收入，按分部划分同业务收入占比仅为2%。如此缘由，一则是集团在内地的住宅项目相对较少，二则是内地楼市当前面临的压力更大。再聚焦新鸿基地产的物业投资业务，期内表现与物业发展业务形成了鲜明反差。具体到香港分部，集团物业组合的总租金收入同比下降1%至88.13亿港元，净租金收入同比减少4%至63.39亿港元，整体出租率为93%。对此成绩，集团表示主要是由于写字楼分部贡献减少所致。同时，经济不明朗及港元强势影响了市民的消费意欲，港人北上消费也为本港零售市场带来持续挑战。较之写字楼与零售物业的收入下滑，集团住宅与服务式住宅物业组合的收入在期内则表现较好，同比增加15%，主要来自租金上升及TOWNPLACE WEST 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