AI重塑电商格局：亚马逊沃尔玛百思买面临变革挑战

澎湃新闻2025-07-02

传统大型在线零售商的时代即将结束。亚马逊、沃尔玛、百思买等巨头都需要重新定义自身，因为电商正在发生根本性变化。首页再次走向消亡，这对大品牌意味着什么？小型企业又将迎来哪些机遇？零售业的拆解重构OpenAI、Gemini、Perplexity和Grok不仅改变了人们的搜索方式，更重新定义了购物模式。首页作为零售入口的时代已经结束。如今，答案和产品链接越来越多地直接来自大语言模型驱动的AI助手。我的...

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