研报掘金丨西部证券：维持山西汾酒“买入”评级，青花系列在年轻群体广受欢迎

格隆汇2025-07-03

西部证券研报指出，消费代际更迭，年轻人群成为酒类消费新主力。根据《2023年中国白酒行业消费白皮书》，85-94年出生人群逐步成为白酒消费新主力，人群占比达34%。年轻群体消费驱动山西汾酒业绩放量，汾酒线上销售中青年消费群体占比较高，玻汾、青花系列在年轻群体广受欢迎。公司的年轻化1.0战略并非简单迎合潮流，而是以文化根基重塑消费场景，通过系统性工程将酒类的千年历史转化为Z世代的“社交货币”，其变化...

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