携程营销费用居高不下？梁建章：主要是海外投放为主，已带动入境游翻倍增长

每日经济新闻2025-07-02

每经记者｜舒冬妮每经编辑｜陈俊杰今年5月，携程集团发布2025年一季报，公司销售及营销费用同比激增30%至30亿元，引发资本市场关注。7月2日，携程集团联合创始人、董事局主席梁建章在接受《每日经济新闻》记者采访时表示，营销费用增长主要是用于海外投放，从效果来看，也带动了海外业务大幅增长，远高于国内业务增长，尤其是入境游在成倍增长。

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