夏日运动消费市场掀起热潮：安踏携手唯品会上线超级大牌日，高性价比爆款关注飙升

市场资讯2025-07-04

渐渐炎热的天气并没有降低大众对户外运动的热情，运动消费也成为今年夏日经济中一抹亮色，诸多运动品牌也逐渐在夏日运动市场发力。　　据安踏相关负责人介绍，安踏集团与唯品会联合举办的超级大牌日活动将于7月4日上午10点上线，安踏、斐乐及安踏集团旗下多个时尚运动品牌将参与此次活动，上线品类涵盖运动鞋、溯溪鞋、凉感T恤、冰丝运动裤等，凯里欧文系列穿搭、汤普森KT系列篮球穿搭、樊振东同款T恤等将有限时优惠，...

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2运动休闲鞋、FUSION系列女士凉鞋、韩素希同款的小狐狸T恤等爆款商品限时限量优惠，抢完即止。\n\n　　值得一提的是，安踏是唯品会上最受消费者欢迎的品牌之一。唯品会数据显示，2025年第二季度，安踏、斐乐均位于唯品会销量排行榜前十之列，并在庞大的销量规模基础上仍有增长，其在唯品会二季度销量均同比增长15%以上。\n　　唯品会相关负责人介绍，今年以来，运动户外已是平台上最受关注的品类之一，知名品牌、高性价比的商品尤其受到消费者青睐。从平台的数据看，年轻女性正在成为运动品类的重要消费群体，唯品会女性购买的运动相关商品数量增长明显，在夏季，预计冰感穿搭、水上运动、防晒衣、溯溪鞋等相关品类将出现快速增长。\n　　网经社电子商务研究中心网络零售部主任、高级分析师莫岱青表示，随着户外运动热潮的发展，夏季也逐渐成为运动旺季，这促使运动大牌在夏日运动消费市场中发力。而从行业调研来看，水上运动、徒步、骑行、登山、溯溪等，是消费者夏季的首选。相关品类或将在夏季迎来销量爆发。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：郝欣煜","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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