欢乐家：布局水果罐头及椰子水市场

财中社2025-07-03

7月3日，欢乐家（300997）发布公告，近日公司召开了一次电话会议，主要讨论了水果罐头和椰子水产品的发展规划及市场策略。公司在水果罐头产品方面，推出了减糖版和果汁水果罐头等新产品，以满足消费者的多样化需求，同时增加了果杯等新型包装形式。椰子水产品方面，尽管仍处于培育阶段，公司进行了品牌换新，并推出了椰果椰子水和椰子水饮料两款新品，旨在拓宽产品线以适应即饮市场。在销售渠道方面，公司积极拓展零食专营...

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