口子窖：禁酒令对中高档白酒销售影响显著

21世纪经济报道2025-06-30

南方财经6月30日电，据人民财讯，6月30日，口子窖(603589)在2024年度暨2025年一季度业绩说明会上表示，二季度尤其是禁酒令后，终端动销相对放缓。禁酒令对中高档白酒销售产生显著影响，从各宴席酒店与终端预定升学宴状况来看，与去年同期相比，升学宴数量及用酒需求显著下滑。在此背景下，公司将持续深化渠道改革，同时将从营销变革、产品定位、生产运营等方面综合考虑市场竞争的情况，适时调整竞争策略。

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