被雷军选中的明月镜片，什么来头

市场资讯2025-06-27

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 6月26日，小米人车家全生态发布会上，面向下一个时代的个人智能设备小米AI眼镜亮相。在吊足现场观众胃口后，小米集团CEO雷军亲自揭晓小米首款AI眼镜。雷军在发布会上着重强调，小米 AI 眼镜是一款战略新品，是面向下一个时代的个人智能设备，也是随身的AI入口。小米AI眼镜采用经典设计，专为亚洲脸型优化。D型方框设计，简约百搭。...

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眼镜是一款战略新品，是面向下一个时代的个人智能设备，也是随身的AI入口。小米AI眼镜采用经典设计，专为亚洲脸型优化。D型方框设计，简约百搭。基于7万+亚洲人面部数据模型深度优化佩戴体验，实现不夹头、不夹耳的舒适体验。镜架重量轻至40g，长时间佩戴依然舒适自在。除经典沉稳的黑色外，还推出了半透明玳瑁棕与鹦鹉绿版本，精密元件若隐若现，科技美学尽显。据悉，小米已与明月镜片、徕卡镜片合作，为米粉提供专属镜片权益和全渠道配镜服务。更值得关注的是，早前明月集团与全球知名百年传奇品牌德国徕卡公司达成镜片领域的独家合作协议，高端镜片徕卡镜片由明月引入中国市场。这意味着此次小米AI眼镜官方推荐光学镜片被明月集团独家包揽。随着小米AI眼镜发布，AI眼镜行业迎来“小米时刻”，上市之夜更是让米粉为之称赞。1999元价格亲民的小米AI眼镜触手可及，在雷军个人微博发布的预告中，就有米粉问到近视人群能戴吗？那如何让一副AI眼镜可以变成日常佩戴？于是，一个国产“隐形冠军”，进入大家的视野，那就是此次官方推荐的独家镜片品牌——明月镜片。明月的加入是制胜关键。大部分的米粉都是戴近视眼镜的，只有彻底解决看得清楚的问题， “亲民+专业+时尚+科技”融合的AI眼镜方可越来越走进消费者的日常。在小米AI眼镜产品详情页上显示，由明月镜片独家专供镜片，并提供米粉专属优惠价。专供的镜片系列有数码清亮、数码高清高透、清底防蓝光、智能变色、抗疲劳、渐进等系列产品，米粉可根据自身需求选择。配镜服务分线上和线下，线上小米有品商城定制明月光学镜片；线下支持400余家合作门店享受免费验光服务，购买小米AI镜架和明月专供镜片后，明月镜片将为米粉提供镜片割边、装配等一站式服务。AI 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