社交、体验、服务三重升级！苏宁Friend会员权益全面焕新

中国网科技2025-06-26

6月26日，苏宁易购宣布完成全域会员体系战略升级，原有会员系统全面焕新为“苏宁Friend”会员品牌。此次升级将覆盖苏宁易购线上及全国超万家线下门店，以“社交+体验+服务”三维创新为核心，通过场景化、社交化、个性化服务重构会员生态，标志着苏宁易购用户运营从“交易效率”转向“关系密度”，进入全域深度服务新阶段。升级后的苏宁Friend会员体系聚焦场景化渗透与深度服务，强化门店场景下的互动体验，在生活...

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