卡夫亨氏借AI寻求转型突破，强调“可衡量的创新”与结构改革并举

农食网2025-06-28

在全球食品饮料行业面临转型压力之际，Kraft Heinz正试图通过AI释放潜在生产力，并以严谨的评估体系衡量其带来的业务价值。该公司表示，AI并非万能解决方案，而是推动整体战略加速的关键要素。“我们从不把AI，尤其是生成式AI，视为终极解法，”Kraft Heinz决策智能产品与平台负责人Pat Nestor表示。“它更像是一种催化剂，能推动更大项目体系向前发展。”用“创新漏斗”思维规避盲目部署...

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Heinz近期组建了一支专责团队，以系统化方式评估AI项目成败，结合定量与定性指标衡量影响。定量方面聚焦于与业务目标的对齐程度，例如提升营收或降低成本；而定性维度则关注用户采用率、参与度以及净推荐值（NPS）等指标，形成可反馈的闭环系统。“这种定量与定性的平衡，是我们非常看重的核心能力，”Nestor表示。为了确保资源投入精准，团队在AI项目立项初期就会设立明确的评估标准，并构建可视化原型。他们会在决策前回答几个关键问题：该用例的战略目标为何？可能如何演化？如何衡量进度？评估节点设在哪里？“这个初步评估阶段十分关键，它帮助我们在投入前就构建起完整的商业判断逻辑，”Nestor表示。接受失败，为持续创新预留空间尽管AI被视为未来增长引擎，但项目失败率居高不下。根据Informatica今年2月发布的报告，97%的企业仍在挣扎于如何量化生成式AI的业务价值。对此，Nestor并不悲观。“失败并不可怕。你需要的是一个‘创新漏斗’，而不是‘创新隧道’，”他强调道，表明失败是技术进化过程中的自然部分。从数据到平台：技术治理新架构今年早些时候，Kraft Heinz将数据、数字与IT部门统一整合至全球技术架构之下，由全球首席信息官Corrado Azzarita领导。Nestor也从全球产品负责人转任现职，负责从数据到AI的价值链管理。他所领导的决策智能团队涵盖多个子团队，统筹AI平台与相关产品开发。目前，公司正依托战略技术合作伙伴展开数字化重构，包括微软（Microsoft）在制造环节的数字孪生部署，以及Snowflake作为数据管理与AI平台KHAI的基础设施。KHAI系统从构想到上线耗时180天，目前已在全球13,000多名员工中推广使用。该平台具备单向数据保护机制——可导入信息但无法将内部数据输出，保障企业机密安全。员工可借KHAI平台完成文档摘要、行业报告解析、工厂标准作业流程检索等任务，甚至协助中国地区SAP系统部署及自动化财务流程。“它已成为我浏览器里的常驻标签页，我每天都用它，”Nestor表示。这一平台的前身是内部昵称“KraftGPT”的原型产品，现已正式命名为PlantChat，并在制造网络中广泛应用于辅助决策。除了KHAI，公司还在供应链环节推进多项AI尝试，包括应用AI优化腌黄瓜的生产流程。“我们相信，每一个AI项目都同时具备定量与定性的业务价值，”Nestor表示。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; 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