洋河股份:投资者对营销投入提两点建议

问董秘2025-06-27

投资者提问：董秘，你好。关注到公司证券部目前的互动易回复频率，明显大幅提升，点赞。同时，消费降级下的时代： 1.建议公司提高自媒体营销的宣传和投入，减少高速路牌等传统营销投入，做好费用精细化投入与管理，这块儿建议搭配财务BP的同时，做好分析与跟踪。 2.其次，建议减少电视媒体的非必要营销费用投入.这块儿每年的营销费用应该不低，主要是考虑到目前年轻一代看手机较多，看电视越来越少。董秘回答(...

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