荔枝“爱马仕”，入沪“身价涨”｜财经早察

21世纪经济报道2025-06-25

财经早察主播董静怡最近，商超、电商平台、批发市场里，妃子笑、荔枝王、桂味等多样品种次第上市，茶饮、烘焙、冰淇淋中，荔枝口味的新品花样纷呈。综艺《奔跑吧》上演“荔枝的诱惑”主题推理探案，电视剧《长安的荔枝》的故事热播正酣。今年夏天，荔枝几乎成为了最时髦的水果。据多个商超生鲜平台数据，今夏荔枝采购量与销售量都实现同比增长。在京东，广东荔枝成交额同比增长超560%。美团数据显示，6月以来，用户针对“...

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