燕京啤酒：倍斯特汽水作为公司创新战略支点，承载双重使命

证券日报网2025-06-25

证券日报网讯燕京啤酒6月25日发布公告，在公司回答调研者提问时表示，倍斯特汽水作为公司创新战略支点，承载双重使命：其一，构建啤酒品类外延矩阵，拓展品牌价值边界；其二，优化消费场景覆盖体系，实现全客群渗透与全时段触达。此举不仅强化公司在饮品市场的战略纵深，更以年轻化产品矩阵加速品牌焕新，形成传统业务与创新业务协同发展的增长飞轮，持续为股东创造长期价值。海量资讯、精准解读，尽在新浪财经APP

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