珀莱雅：公司年报中的线上直营渠道数据，包括了达播销售的数据

互动易2025-06-26

有投资者向珀莱雅提问，请问公司披露的直销数据中是否包括通过直播达人带货的数据？或者说通过直播达人带货的销售数据是统计在直销数据里还是经销数据里？另外通过达人带货的会计处理是如何做的？谢谢公司回答表示，尊敬的投资者您好，公司年报中的线上直营渠道数据，包括了达播销售的数据。公司以达播的GMV（剔除退换货等影响因素之后的成交金额）作为含税价，减去价款中所包含的增值税后确认收入，支付给达人的各项服务费...

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