传媒行业2025半年度投资策略：新技术新消费新资本

东方财富证券2025-06-24

【投资要点】DeepSeek 带动AI 渗透规模迅速提升，2025 年是AI 应用爆发元年。相比于AI 原生APP，我们更看好传统APP AI 转型。传统互联网巨头+AI 具有三重核心优势：1）用户体量：应用获客成本飙升，“+”AI 优于AI“+”；2）内容沉淀：数据是大模型能力的基石；3）业务场景：产品逻辑决定AI 渗透率和使用率；互联网巨头强者恒强。Agent 是AGI的必经之路，大模型日益...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250624183348a71b14c8&s=b><strong>东方财富证券</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【投资要点】DeepSeek 带动AI 渗透规模迅速提升，2025 年是AI 应用爆发元年。相比于AI 原生APP，我们更看好传统APP AI 转型。传统互联网巨头+AI 具有三重核心优势：1）用户体量：应用获客成本飙升，“+”AI 优于AI“+”；2）内容沉淀：数据是大模型能力的基石；3）业务场景：产品逻辑决定AI 渗透率和使用率；互联网巨头强者恒强。Agent 是AGI的必经之路，大模型日益...</p>\n\n<a 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传媒行业2025半年度投资策略：新技术 新消费 新资本

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传媒行业2025半年度投资策略：新技术新消费新资本