史上最大幅度降价，一举冲上第一名，苹果成为中国市场最大赢家

Ofweek光电信息网2025-06-23

市调机构counterpoint指出5月份苹果已居于中国手机市场第一名，4月份和5月份全球销量同比增长15%，因为除了中国市场取得大幅度增长之外，在美国市场也取得了增长，两大市场的显著增长，带动了iPhone的销量上涨。5月份iPhone在中国市场的销量猛增，在于大力度的降价，苹果的高端款机型iPhone16 Pro官方降价1400元，电商提供600元补贴，从而一举跌穿6000元至5999元，由此...

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我谁
2025-06-23
我谁
**不是遥遥领先了吗

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market","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":1,"YINN":1,"MACW.SI":0.6},"content_text":"市调机构counterpoint指出5月份苹果已居于中国手机市场第一名，4月份和5月份全球销量同比增长15%，因为除了中国市场取得大幅度增长之外，在美国市场也取得了增长，两大市场的显著增长，带动了iPhone的销量上涨。5月份iPhone在中国市场的销量猛增，在于大力度的降价，苹果的高端款机型iPhone16 Pro官方降价1400元，电商提供600元补贴，从而一举跌穿6000元至5999元，由此获得了国补资格，再获得国补的500元，消费者实际支付的价格为5499元，不过iPhone16Pro的诸多版本中，只有128GB版低至如此价格，其他版本没有获得国补资格。这是苹果有史以来Pro版本在5月份就跌穿6000元的价格，因此可以说iPhone16Pro的降价幅度为iPhone有史以来最大的降价幅度。iPhone16Pro降价力度如此大，因此它也获得了中国消费者的欢迎，据悉此前iPhone16Pro销量一度出现增长1.5倍的成绩，推动iPhone整体销量增长五成以上，可以看出iPhone16Pro销量增长对iPhone销量的推动力有多大。尤其值得注意的是这次iPhone16Pro的降价并非全是苹果让利所致，而是电商给予600元补贴以及国补得到的500元补贴，这就意味着虽然降价力度很大，但是苹果自己并未损失太多的利润，甚至可以说苹果从中获利丰厚，毕竟它自家只是降价1400元而已。苹果今年还同时促销了多款iPhone，iPhone16起步价低至4199元，iPhone14的价格则低至2600多元，这给了国产手机巨大的压力。在大力度的促销之下，iPhone16Pro、iPhone16Pro max、iPhone16牢牢占据618大促热销手机前三名，iPhone14也在前五名之内，甚至冲高到热销榜第四名。iPhone的热销给国产手机带来巨大的压力，国产旗舰手机只好主动降价，加上国补后低至3300元，而在3000元以下，国产手机更是压力山大。由于在高端手机市场，国产手机向来不是苹果的对手，3000元以下市场是国产手机的基本盘，但是iPhone14强势跌至2600多元，导致国产手机阵脚打乱，诸多中高端手机的价格都跌穿2000元，争夺千元机市场。以某北京手机品牌的80手机为例，上市定价2499元，在618大促期间一度低至1700多元，降价接近700元或超四分之一，而它的发布时间可是2024年底，这可能是这家手机企业降价最快、降价力度最猛的手机。然而国产手机的高端手机和中高端手机如此大力度的降价，依然遭受不小的挫折，618大促热销手机前十名中没有一款国产旗舰手机，入榜的国产手机大多售价都低于2000元，甚至包括一款售价低至400多元的手机。如此也就不奇怪苹果在5月份夺下国内手机市场第一名了，而此前的3月份苹果在国内手机市场已跌至第五名，更可看出苹果的大幅度降价对它的拉动作用，值得注意的是618大促延续了一个月，即是从5月15日到6月18日，也就是说6月份苹果很可能也将夺下国内手机市场第一名。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"2","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[{"id":449048678683160,"gmtCreate":1750657612983,"gmtModify":1750658179614,"author":{"id":"4165518430756630","authorId":"4165518430756630","name":"我谁","avatar":"https://static.tigerbbs.com/583afd39fb9b4827bae6e9c2d3459edc","vip":1,"crmLevel":1,"crmLevelSwitch":0,"wearingBadges":[],"authorIdStr":"4165518430756630","idStr":"4165518430756630"},"htmlText":"**不是遥遥领先了吗","listText":"**不是遥遥领先了吗","text":"**不是遥遥领先了吗","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/449048678683160","repostId":2545618450,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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