LABUBU新加坡仍疯狂，门店无现货只抽签，二手店溢价数倍，80%的客人因它而来

每日经济新闻2025-06-21

每经记者|范芊芊舒冬妮每经编辑|范芊芊　　当国内二手交易市场上，Labubu的价格出现回落。海外市场则仍在疯狂。　　在新加坡的一家潮玩二手店，溢价Labubu玩偶琳琅满目，柜前顾客摩肩接踵，眼神热切地搜寻心头好。老板穿过人群回复一个又一个客人，然后告诉记者：“最近八成客人都是冲Labubu来的。” 　　日前，《每日经济新闻》记者实地探访泡泡玛特在新加坡的一家门店，店员表示，...

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it","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"FSTM.SI":0.6,"FSTAS.SI":0.6,"S68.SI":1,"STI.SI":1,"ES3.SI":0.6},"content_text":"每经记者|范芊芊  舒冬妮    每经编辑|范芊芊\n　　当国内二手交易市场上，Labubu的价格出现回落。海外市场则仍在疯狂。\n　　在新加坡的一家潮玩二手店，溢价Labubu玩偶琳琅满目，柜前顾客摩肩接踵，眼神热切地搜寻心头好。老板穿过人群回复一个又一个客人，然后告诉记者：“最近八成客人都是冲Labubu来的。”\n　　日前，《每日经济新闻》记者实地探访泡泡玛特在新加坡的一家门店，店员表示，Labubu的所有款式门店都没有现货，需要靠参加官方活动抽签获得。\n　　但在另一家潮玩二手交易门店，市面上火爆的Labubu均有现货，但溢价数倍，一款Labubu森林童话搪胶毛绒吊卡标价450新币（约合2500元人民币），而泡泡玛特官方小程序类似商品标价不超过200元。\n　　新加坡是泡泡玛特开启的最早的海外市场之一。在《因为独特》一书中，泡泡玛特国际业务总裁文德一称，在选择海外市场时，在亚洲国家里首先挑选出来的是新加坡、日本和韩国。“因为市场体量还可以，而且已经有一些潮玩的兴趣基础。”“现在（2023年）海外门店最多的是新加坡，有8家店。”\n　　不可忽视的是，新加坡有更深厚的华人文化背景，根据新加坡统计局截至2024年6月底的数据，这里的华人占比有74%，这也是泡泡玛特将国内市场的热度带到海外市场的基础。记者在新加坡探店时注意到，店内大部分顾客都会说中文，也有不少东南亚人。有一位同样从中国过来的游客正在排队购买，他表示来新加坡旅游，正好购买国内已经买不到的新款。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：赵思远","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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