“国补”引爆天猫、快手、小米“618”的电子消费，高盛、里昂均预估618成交额同比双位数增长

格隆汇2025-06-23

天猫公布“618”数据显示，参加国补的品类成交总额较去年双11增长116%，带动家电家装、3C数码等行业整体成交同比双位数增长；小米“618”全渠道累计支付金额突破355亿元，刷新历年大促纪录；快手电商“618”数据显示，GMV同比增长超50%的国补商家数达132个，手机、空调、冰箱、洗衣机、电视机等季节性绿色节能产品畅销。高盛预计618商品交易额增长10%至11%，其中电子/家电产品驱动行业...

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