吴京代言的大窑汽水，被“华尔街收购之王”KKR 盯上了？

国际金融报2025-06-24

6月23日下午，有消息称美国私募股权机构KKR拟收购一家中国饮料公司85%股权，有猜测认为是大窑饮品。大窑公司方面对此回应，不予置评。水芙蓉摄从内蒙古大窑饮品的股权结构来看，目前公司80%股权由董事长王庆东以及监事李侠所控制的上海蒙清企业管理有限公司持有；李侠另外还持有公司14%的股份。图源：企查查KKR被誉为“华尔街收购之王”，擅长利用少资金撬动大杠杆的方式获得企业控制权，在全球范围内主导大规模...

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起初，大窑产品主要在内蒙古地区销售，2021年在品牌咨询公司华与华的帮助下逐渐打开品牌声量；2022年品牌签约吴京代言，并在商场、地铁站、高铁站等多渠道加大广告投放，大窑汽水开始走向全国各地。孙婉秋摄大窑的全国化进程谈不上容易。除了可口可乐、百事可乐、芬达等全国化品牌，各地餐馆内都已有自己的本土汽水品牌，例如华北地区的北冰洋汽水、华中地区的二厂汽水等，餐饮渠道想要打开新市场需要逐一地推，难度不小。此外，餐饮渠道饮品有更可观的利润空间，吸引诸多玩家加码。目前，元气森林、东鹏饮料等头部饮料品牌已经开始加码餐饮消费场景。记者注意到，大窑饮品今年开始积极推新，并尝试汽水以外的新品类。官网显示，公司6月上了三款新品，分别为益生元果汁汽水、大窑白桦树汁汽水以及瓶装无糖茶和果茶产品。今年年初，大窑饮品被传计划下半年于香港上市。彼时公司回应，以经营发展为主，暂未考虑IPO事项，一切以官方回复为准。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"merge","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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