没有自营早就死了！刘强东公布京东六字战略：体验、成本、效率

市场资讯06-18

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！快科技6月18日消息，日前，京东集团董事局主席刘强东今日在一场分享会中，深度剖析了京东做外卖的核心逻辑，同时谈及了公司战略发展的6字诀：体验、成本、效率。体验做到最好，成本做到最低。他直言，如果没有京东自营优势的话，如果是纯平台模式的话，京东早就死了。就是因为有自营，获得了无数用户的信任，大家信任我们京东自营，在吃老本。...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2544945477?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-06-18 10:58","share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","id":"2544945477","market":"us","top_or_hot":-1,"title":"没有自营早就死了！刘强东公布京东六字战略：体验、成本、效率","media":"市场资讯","content":"<div>\n<p>炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 快科技6月18日消息，日前，京东集团董事局主席刘强东今日在一场分享会中，深度剖析了京东做外卖的核心逻辑，同时谈及了公司战略发展的6字诀：体验、成本、效率。体验做到最好，成本做到最低。他直言，如果没有京东自营优势的话，如果是纯平台模式的话，京东早就死了。就是因为有自营，获得了无数用户的信任，大家信任我们京东自营，在吃老本。...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/t/2025-06-18/doc-infanfym5826607.shtml\">网页链接</a>\n\n</div>\n","source":"sina","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>没有自营早就死了！刘强东公布京东六字战略：体验、成本、效率</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n没有自营早就死了！刘强东公布京东六字战略：体验、成本、效率\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-06-18 10:58 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/stock/t/2025-06-18/doc-infanfym5826607.shtml><strong>市场资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 快科技6月18日消息，日前，京东集团董事局主席刘强东今日在一场分享会中，深度剖析了京东做外卖的核心逻辑，同时谈及了公司战略发展的6字诀：体验、成本、效率。体验做到最好，成本做到最低。他直言，如果没有京东自营优势的话，如果是纯平台模式的话，京东早就死了。就是因为有自营，获得了无数用户的信任，大家信任我们京东自营，在吃老本。...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/t/2025-06-18/doc-infanfym5826607.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK1575","symbol_name":"同股不同权","start_time":0,"source_url":"https://finance.sina.com.cn/stock/t/2025-06-18/doc-infanfym5826607.shtml","article_id":"2544945477","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2544945477","pubTimestamp":1750215480,"columns":[],"sourceInfo":{"source_id":"sina","name":"sina"},"weMediaInfo":null,"summary":"快科技6月18日消息，日前，京东集团董事局主席刘强东今日在一场分享会中，深度剖析了京东做外卖的核心逻辑，同时谈及了公司战略发展的6字诀：体验、成本、效率。他直言，如果没有京东自营优势的话，如果是纯平台模式的话，京东早就死了。刘强东原话如下：我们京东能够赢，能够走到今天，我们的战略就是六个字：体验、成本、效率。","collect":0,"end_time":0,"defaultTopTitle":"sina.com.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"86618":"京东健康-R","89618":"京东集团-SWR","BK1575":"同股不同权","BK1515":"抗疫概念","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","LU0469268626.HKD":"AB FCP I-ASIA EX JAPAN EQUITY PTF(AD","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","BK1588":"回港中概股","BK1247":"药品零售","06618":"京东健康","SG9999001226.SGD":"UNITED SUSTAINABLE ASIA TOP 50 \"A\" (SGD) ACC","LU0140636845.USD":"施罗德大中华区股票A Acc","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A ACC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","BK4579":"人工智能","LU0315179316.USD":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) ACC","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","BK1249":"综合零售","09618":"京东集团-SW","LU0828237510.HKD":"SCHRODER ISF BIC (BRAZ IN CH)\"A\" (HKD) ACC","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","BK4614":"Manus概念股","BK4588":"碎股","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU0456846285.SGD":"JPMorgan Funds - Greater China A (acc) SGD","LU0370786039.SGD":"Fidelity Greater China A-SGD","LU1282651048.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (USD) INC","LU0594300419.USD":"富达中国消费基金A","SG9999002463.SGD":"LionGlobal China Growth SGD","IE0008368742.USD":"首域中国增长基金I Acc","IE00B3M56506.USD":"NEUBERGER BERMAN EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","LU1642822792.SGD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"A\" (SGD) ACC","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","BK4220":"综合零售","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","JD":"京东","LU2257852520.SGD":"JPMorgan Funds - Asia Growth A (acc) SGD","LU0128522157.USD":"TEMPLETON ASIAN GROWTH \"A\" ACC","LU0588545490.SGD":"Eastspring Investments - Asian Equity Income AS SGD","BK4524":"宅经济概念","LU0791590937.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"A\" (USD)","LU0791591158.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"I\" (USD) ACC","LU0384037296.USD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AT\" (USD) ACC"},"translate_title":"Without self-employment, I would have died long ago! Liu Qiangdong announced JD.com's six-character strategy: experience, cost and efficiency","themeId":"c67e95b1f70f1d5636b88aa7a177eddd","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"86618":0.6,"89618":0.6,"09618":1,"06618":1,"JD":1},"content_text":"炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 快科技6月18日消息，日前，京东集团董事局主席刘强东今日在一场分享会中，深度剖析了京东做外卖的核心逻辑，同时谈及了公司战略发展的6字诀：体验、成本、效率。体验做到最好，成本做到最低。他直言，如果没有京东自营优势的话，如果是纯平台模式的话，京东早就死了。就是因为有自营，获得了无数用户的信任，大家信任我们京东自营，在吃老本。刘强东原话如下：我们京东能够赢，能够走到今天，我们的战略就是六个字：体验、成本、效率。体验做到最好，成本做到最低，当然最低的成本绝对不能建立在压榨员工的基础上。我也毫不客气地讲，如果没有京东自营优势的话，如果是纯平台模式的话，京东早就死了。就是因为有自营，获得了无数用户的信任，大家信任我们京东自营，在吃老本。我不想压榨员工，但是我们行业正常的拼搏精神要有，那我一点办法没有，但是我会给兄弟们涨薪。当时我就说，我知道非常辛苦，比以前过得更辛苦一点，但是现金收入我会不断地涨，涨了七次，一年半的时间，你问问所有的兄弟们，现金收入再差的人也都涨50%，P5以上的员工基本上就是翻倍。2023年我重新回京东上班，现在京东战略完全恢复过去了，体验、成本、效率，大家应该能感受到，我相信这段时间，京东的购物体验其实比以前好很多，我们也每个月看这个数字，体验感一点点提高。成本方面，我们在逐步加大优惠的基础上，通过大量的技术，特别是人工智能、机器人等技术持续不断地降低成本，我们的库存周转天数，坚定地认为可以优化到20天到25天。对于京东来讲，优化一天，未来就是100亿的现金流，五天就可以出来500亿的现金流，是真金白银。我们的账期59天，这也就意味着我们非常高的效率，不会去压榨我们的供应商，不需要拖到90天的账期、120天的账期。\n\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.35.9","shortVersion":"4.35.9","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2544945477","isCrawlerRequest":true}