周钘加盟领克任常务副总，曾助五菱宏光MINI EV走红

中关村在线2025-06-20

近日，原上汽集团名爵品牌事业部总经理周钘的动向引发关注。此前，他因经常在社交媒体发声，被业界视为最具“网感”的汽车企业高管之一。然而一段时间以来，周钘在微博上保持低调，沉寂多日，坊间随之传出其任职仅半年便已卸任的消息，去向一度不明。今日有消息称，周钘已经加入领克品牌，出任品牌常务副总经理。相关人士指出，过去一年，领克在市场上展现出不俗的表现，特别是在经历与极氪品牌整合之后，仍然实现了多款车型的良好...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202506201734289787c7d4&s=b><strong>中关村在线</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近日，原上汽集团名爵品牌事业部总经理周钘的动向引发关注。此前，他因经常在社交媒体发声，被业界视为最具“网感”的汽车企业高管之一。然而一段时间以来，周钘在微博上保持低调，沉寂多日，坊间随之传出其任职仅半年便已卸任的消息，去向一度不明。今日有消息称，周钘已经加入领克品牌，出任品牌常务副总经理。相关人士指出，过去一年，领克在市场上展现出不俗的表现，特别是在经历与极氪品牌整合之后，仍然实现了多款车型的良好...</p>\n\n<a 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EV迅速走红，成为现象级产品，进一步巩固了五菱在市场中的品牌影响力。2022年，周钘曾短暂离开五菱，同年8月加入小米汽车，负责营销相关工作，向公司高层直接汇报。不过数月后，他重新回归五菱，并同时负责五菱与宝骏两个品牌的营销战略。2024年12月9日，周钘正式宣布加盟上汽集团，出任名爵品牌事业部总经理，成为该集团最年轻的品牌负责人。然而，尽管他带来了不少关注度，名爵品牌在国内市场的销量仍未达预期。数据显示，今年前五个月，名爵品牌累计销量约为42822台，与全年18万台的销售目标仍有一定距离。品牌计划年底实现月销量突破三万台，显然仍有较大的提升空间。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"executive","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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