2025年Q1中国车企销售费用排名：小米超比亚迪居第一

手机中国2025-06-17

根据机构最新发布的2025年一季度中国自主品牌主机厂销售费用排名，小米集团以72.0亿元的销售费用位居榜首，比亚迪和蔚来汽车分别以61.8亿元和44.0亿元紧随其后。小米汽车如图，本次排名共涉及17家中国自主品牌主机厂，其中小米集团、比亚迪、蔚来汽车位列前三，销售费用均超过40亿元。上汽集团、吉利汽车、赛力斯等车企也表现出较高的销售投入。值得注意的是，这些车企销售费用差异显著，排名第一的小米集团...

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o地底人
2025-06-18
o地底人
蔚来车没卖多少，销售费用花得比那些大厂的都更多。真不好说还有没有未来

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18:00","market":"us","language":"zh","title":"2025年Q1中国车企销售费用排名：小米超比亚迪居第一","url":"https://stock-news.laohu8.com/highlight/detail?id=2544096599","media":"手机中国","summary":"根据机构最新发布的2025年一季度中国自主品牌主机厂销售费用排名，小米集团以72.0亿元的销售费用位居榜首，比亚迪和蔚来汽车分别以61.8亿元和44.0亿元紧随其后。上汽集团、吉利汽车、赛力斯等车企也表现出较高的销售投入。值得注意的是，这些车企销售费用差异显著，排名第一的小米集团大约是排名最后的江铃汽车的34倍。排名变化方面，与2024年一季度相比，部分车企的排名有所变化，如蔚来汽车上升了3名，长城汽车和小鹏汽车均上升了2名。","content":"<html><body><p>根据机构最新发布的2025年一季度中国自主品牌主机厂销售费用排名，<a href=\"https://laohu8.com/S/01810\">小米</a>集团以72.0亿元的销售费用位居榜首，<a href=\"https://laohu8.com/S/002594\">比亚迪</a>和蔚来汽车分别以61.8亿元和44.0亿元紧随其后。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_25/79D9756CC102A1D1E017915B14141B6FD6DD0B76_size223_w598_h399.jpg\"/></p><p>小米汽车</p><p>如图，本次排名共涉及17家中国自主品牌主机厂，其中小米集团、<a href=\"https://laohu8.com/S/01211\">比亚迪</a>、蔚来汽车位列前三，销售费用均超过40亿元。上汽集团、吉利汽车、<a href=\"https://laohu8.com/S/601127\">赛力斯</a>等车企也表现出较高的销售投入。值得注意的是，这些车企销售费用差异显著，排名第一的小米集团大约是排名最后的<a href=\"https://laohu8.com/S/000550\">江铃汽车</a>的34倍。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_25/34537679EC52C5A0E33D34B4828C90E87A48B566_size134_w599_h402.jpg\"/></p><p>比亚迪</p><p>智车派注意到，从销售费用和市场策略来看，上榜车企大致可分为以下几类：</p><p>高投入新兴品牌：以小米集团、蔚来汽车、<a href=\"https://laohu8.com/S/LI\">理想汽车</a>为代表，这些车企通常处于市场扩张期，需要大量资金进行品牌推广、渠道建设和产品研发。它们的销售费用占比普遍较高，如赛力斯销售费用占营业收入的比例达到13.9%。</p><p>传统车企转型：比亚迪、上汽集团、吉利汽车等传统车企在转型过程中，销售费用投入也较大。这些车企在保持传统燃油车市场的同时，积极布局新能源汽车领域，需要平衡新旧业务的资源分配。</p><p>稳健发展型：<a href=\"https://laohu8.com/S/601633\">长城汽车</a>、<a href=\"https://laohu8.com/S/000625\">长安汽车</a>、<a href=\"https://laohu8.com/S/02238\">广汽集团</a>等车企销售费用相对稳健，它们似乎更注重市场渗透和品牌忠诚度的提升，而非盲目扩张。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_25/BA9F05947AA8AA08CDD683079B449AFDAB51106E_size439_w599_h1093.jpg\"/></p><p>排名变化方面，与2024年一季度相比，部分车企的排名有所变化，如蔚来汽车上升了3名，<a href=\"https://laohu8.com/S/02333\">长城汽车</a>和<a href=\"https://laohu8.com/S/09868\">小鹏汽车</a>均上升了2名。</p></body></html>","source":"fenghuang_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>2025年Q1中国车企销售费用排名：小米超比亚迪居第一</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n2025年Q1中国车企销售费用排名：小米超比亚迪居第一\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-06-17 18:00 北京时间&nbsp;&nbsp;&nbsp;<a href=https://tech.ifeng.com/c/8kGLeX3b96G><strong>手机中国</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>根据机构最新发布的2025年一季度中国自主品牌主机厂销售费用排名，小米集团以72.0亿元的销售费用位居榜首，比亚迪和蔚来汽车分别以61.8亿元和44.0亿元紧随其后。小米汽车如图，本次排名共涉及17家中国自主品牌主机厂，其中小米集团、比亚迪、蔚来汽车位列前三，销售费用均超过40亿元。上汽集团、吉利汽车、赛力斯等车企也表现出较高的销售投入。值得注意的是，这些车企销售费用差异显著，排名第一的小米集团...</p>\n\n<a href=\"https://tech.ifeng.com/c/8kGLeX3b96G\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81211":"比亚迪股份-R","81810":"小米集团-WR","01810":"小米集团-W","SG9999001093.SGD":"United Greater China Fund A Acc SGD","HYDD.SI":"BYD HK SDR 10to1","SG9999006514.SGD":"United Asia Consumer Fund SGD","LU0823414551.USD":"BNP PARIBAS ENERGY TRANSITION \"C\" (USD) INC","LU0143863784.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES\"DU\" (USD) ACC","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK1539":"汽车股","LU0865486749.SGD":"Eastspring 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2to1","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","LU0918141705.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AM\" (HKD) INC","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD"},"source_url":"https://tech.ifeng.com/c/8kGLeX3b96G","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2544096599","content_text":"根据机构最新发布的2025年一季度中国自主品牌主机厂销售费用排名，小米集团以72.0亿元的销售费用位居榜首，比亚迪和蔚来汽车分别以61.8亿元和44.0亿元紧随其后。小米汽车如图，本次排名共涉及17家中国自主品牌主机厂，其中小米集团、比亚迪、蔚来汽车位列前三，销售费用均超过40亿元。上汽集团、吉利汽车、赛力斯等车企也表现出较高的销售投入。值得注意的是，这些车企销售费用差异显著，排名第一的小米集团大约是排名最后的江铃汽车的34倍。比亚迪智车派注意到，从销售费用和市场策略来看，上榜车企大致可分为以下几类：高投入新兴品牌：以小米集团、蔚来汽车、理想汽车为代表，这些车企通常处于市场扩张期，需要大量资金进行品牌推广、渠道建设和产品研发。它们的销售费用占比普遍较高，如赛力斯销售费用占营业收入的比例达到13.9%。传统车企转型：比亚迪、上汽集团、吉利汽车等传统车企在转型过程中，销售费用投入也较大。这些车企在保持传统燃油车市场的同时，积极布局新能源汽车领域，需要平衡新旧业务的资源分配。稳健发展型：长城汽车、长安汽车、广汽集团等车企销售费用相对稳健，它们似乎更注重市场渗透和品牌忠诚度的提升，而非盲目扩张。排名变化方面，与2024年一季度相比，部分车企的排名有所变化，如蔚来汽车上升了3名，长城汽车和小鹏汽车均上升了2名。","news_type":1,"symbols_score_info":{"81211":0.6,"81810":0.6,"BYDDY":0.6,"01211":1,"XIACY":0.6,"HXXD.SI":0.6,"00285":1,"01810":1,"EVS.SI":0.6,"002594":1,"HYDD.SI":0.6,"MIUmain":0.6}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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