万达电影龚峤：让IP从单一流量载体进化为跨越媒介、贯穿线上线下的生命体

睿见Economy2025-06-16

2025万达电影战略发布会6月16日举行。万达电影副总裁龚峤谈到，当游戏公司改编影视IP时，是否仅仅想着收割情怀流量？当影视公司开发游戏延伸时，是否只把游戏视为宣发工具？这种榨取IP式的零和博弈，看似各取所需，实则让IP的生命力在公信力中逐渐枯竭。IP并没有被真正经营，而是被无情收割。　　他表示，万达电影坚信IP的终极形态，绝不仅仅是荧幕上的两小时感动，也不是游戏中购买同名角色的短暂快感。而是...

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