苹果(AAPL.US)光影雄心：Apple TV+力争在讲好故事的同时获得盈利

智通财经网2025-06-12

智通财经APP获悉，苹果公司(AAPL.US)首席执行官蒂姆·库克(Tim Cook)近日就该公司流媒体平台Apple TV+ 的定位与影视战略披露了更多细节，强调苹果本质上是一家“工具制造商”，重点提及Apple TV+并非iPhone的营销工具，而是力争在讲伟大故事的同时成为一项伟大业务。“我们是一家工具制造商，”库克在为即将上映的F1电影《F1：狂飙飞车》宣传时接受《Variety》采访...

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