业绩重压之下，广告巨头WPP将于年底“换帅”

智通财经2025-06-09

智通财经APP获悉，由于WPP首席执行官Mark Read将于今年年底退休，这家全球最大的广告代理集团之一开始寻找继任者。根据周一发布的声明，现年58岁的Read已执掌这家英国公司约7年，并在该公司工作了30多年。WPP曾是全球最大的广告公司，该公司一直在努力重振增长并精简运营，以应对销售疲软和前景黯淡的问题。全球经济低迷打击了客户支出，尤其是在亚洲，而人工智能技术在自动化广告创作和分发方面的崛起...

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