深度行业社会服务行业双周报：端午出游景气度良好期待暑期进一步增长

中银证券2025-06-11

前两交易周（2025.5.26-2025.6.06）社会服务板块上涨2.27%，在申万一级31 个行业排名中位列第12。社会服务板块跑赢沪深300 指数2.48pct。端午假期已结束，出行人次与消费数据同比良好增长，客单价略降，文旅市场景气度仍表现良好，期待暑期文旅出行需求可以进一步释放，我们维持行业强于大市评级。市场回顾&行业动态数据前两交易周上证综指累计上涨1.10%，报收3385.36。...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250611100302a4a2bca8&s=b><strong>中银证券</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>前两交易周（2025.5.26-2025.6.06）社会服务板块上涨2.27%，在申万一级31 个行业排名中位列第12。社会服务板块跑赢沪深300 指数2.48pct。端午假期已结束，出行人次与消费数据同比良好增长，客单价略降，文旅市场景气度仍表现良好，期待暑期文旅出行需求可以进一步释放，我们维持行业强于大市评级。市场回顾&行业动态数据前两交易周上证综指累计上涨1.10%，报收3385.36。...</p>\n\n<a 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股上市。投资建议端午出行人次与消费数据同比略增，客单略降。期待暑期出行需求进一步增长。我们建议关注后续业绩增长确定性强的出行链及产业相关公司：黄山旅游、丽江股份、宋城演艺、岭南控股、众信旅游、中青旅、海昌海洋公园、天目湖、长白山等；受益于商旅客流复苏以及疫后市占率提高的连锁酒店品牌君亭酒店、锦江酒店、首旅酒店等；受益于促就业政策推动的科锐国际；跨境游市场恢复有望推动机场免税的恢复和市内免税新政加速推出，建议关注中国中免、王府井；承接餐饮、宴会需求复苏的同庆楼；本地生活消费老字号品牌豫园股份；受益于商务复苏的会展品牌米奥会展、兰生股份；演艺演出产业链公司锋尚文化、大丰实业。评级面临的主要风险出行需求复苏不足、行业复苏不及预期、政策落地及执行不及预期。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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深度*行业*社会服务行业双周报：端午出游景气度良好 期待暑期进一步增长

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深度行业社会服务行业双周报：端午出游景气度良好期待暑期进一步增长