中金：低基数叠加国补年内小家电行业需求有望延续复苏态势

智通财经2025-06-04

智通财经APP获悉，中金发布研报称，4Q24家电行业低基数叠加国补政策，行业需求呈现复苏趋势，1Q25国补范围进一步扩大。根据AVC，4Q24/1Q25线上零售额同比+8%/+6%，其中零售量基本持平，主要由价格拉动。在家电以旧换新政策带动及低基数效应下，预计今年小家电行业需求有望延续复苏态势。在此背景下，行业竞争缓解、公司聚焦高质量发展，行业均价进一步修复，同时平台降费减轻公司压力，综合影响下，...

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href=http://www.zhitongcaijing.com/content/detail/1301055.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉，中金发布研报称，4Q24家电行业低基数叠加国补政策，行业需求呈现复苏趋势，1Q25国补范围进一步扩大。根据AVC，4Q24/1Q25线上零售额同比+8%/+6%，其中零售量基本持平，主要由价格拉动。在家电以旧换新政策带动及低基数效应下，预计今年小家电行业需求有望延续复苏态势。在此背景下，行业竞争缓解、公司聚焦高质量发展，行业均价进一步修复，同时平台降费减轻公司压力，综合影响下，...</p>\n\n<a 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中金：低基数叠加国补 年内小家电行业需求有望延续复苏态势

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中金：低基数叠加国补年内小家电行业需求有望延续复苏态势