狂撒1000亿！拼多多把全年利润砸向商家，电商大战“疯了”

万鲤传媒05-27

1000 亿！拼多多甩出王炸，商家争夺战彻底白热化！拼多多宣布启动千亿扶持计划，这是继 “百亿减免”“电商西进” 后的又一记重拳。消息一出，整个电商圈炸开了锅 —— 这家手握 3300 亿现金流的平台，正把去年全年净利润全部砸向商家，誓要重构行业生态。技术服务费全线下调，商家直接躺赢在 “百亿减免” 基础上，拼多多将所有先用后付订单的技术服务费降至0.6%，并全面开放推广服务费退返权益。甘肃陇南的...

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lost
05-27
lost
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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n狂撒1000亿！拼多多把全年利润砸向商家，电商大战“疯了”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-05-27 10:56 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202505271053269766a400&s=b><strong>万鲤传媒</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>1000 亿！拼多多甩出王炸，商家争夺战彻底白热化！拼多多宣布启动千亿扶持计划，这是继 “百亿减免”“电商西进” 后的又一记重拳。消息一出，整个电商圈炸开了锅 —— 这家手握 3300 亿现金流的平台，正把去年全年净利润全部砸向商家，誓要重构行业生态。技术服务费全线下调，商家直接躺赢在 “百亿减免” 基础上，拼多多将所有先用后付订单的技术服务费降至0.6%，并全面开放推广服务费退返权益。甘肃陇南的...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202505271053269766a400&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/e42c16a083ab273c19aaae21cdb697a0","relate_stocks":{"PDD":"拼多多"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202505271053269766a400&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2538439087","content_text":"1000 亿！拼多多甩出王炸，商家争夺战彻底白热化！拼多多宣布启动千亿扶持计划，这是继 “百亿减免”“电商西进” 后的又一记重拳。消息一出，整个电商圈炸开了锅 —— 这家手握 3300 亿现金流的平台，正把去年全年净利润全部砸向商家，誓要重构行业生态。技术服务费全线下调，商家直接躺赢在 “百亿减免” 基础上，拼多多将所有先用后付订单的技术服务费降至0.6%，并全面开放推广服务费退返权益。甘肃陇南的山货商家李大姐算了笔账：仅推广费返还一项，她每年就能省下40 万元，这笔钱直接投入产品升级，带动复购率提升 20 倍。更震撼的是，偏远地区物流中转费全免政策已覆盖近 1 亿消费者，西藏订单量同比暴增120%，新疆商家的哈密瓜通过中转仓直发，物流成本降低90%。流量资源包狂砸，中小商家逆天改命拼多多此次将扶持重心转向腰部商家，首批20 亿流量资源包精准投向农货、白牌等赛道。江苏连云港的 “虾前辈” 海鲜店，凭借平台流量倾斜，从日销百单飙升至1.2 万单，直接带动当地 500 户渔民增收。山西文水的 “途象” 牛肉品牌，在获得 “黑标” 认证后，销售额从 3000 万跃升至1.5 亿，成为区域产业升级标杆。最狠的是 “星级店铺”“回头店好客” 等认证体系，商家一旦获得官方背书，流量加权最高达300%。产业带深度改造，颠覆传统供应链拼多多正以 “新质商家扶持计划” 重塑产业格局。广东惠东女鞋产业带通过平台数据赋能，研发出加绒勃肯鞋，单厂日产量突破1.5 万双，直接挽救数十万产业工人岗位。广西融安金桔商家借助售后申诉不限次数政策，每月增收数万元，带动当地种植面积扩大 3 倍。更绝的是 “农地云拼” 模式，云南雪莲果通过拼多多卖脱销后，当地形成从种植、分拣到深加工的全产业链，农民亩均收入从800 元跃升至5000 元。千亿补贴背后的底层逻辑这场商家争夺战的本质，是拼多多对 “优质供给” 的疯狂渴求。当竞争对手还在纠结 GMV 增速时，拼多多已将31% 的 GMV押注在高客单价商品上，通过 “百亿补贴” 引入苹果、戴森等品牌，彻底打破 “低价即低质” 的认知。正如拼多多联席 CEO 赵佳臻所言：“我们要让每个商家都能赚到钱，让每个消费者都能买到物超所值的商品。”","news_type":1,"symbols_score_info":{"PDD":1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; 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