梦金园推出潮玩化金饰品牌mok美刻，瞄准年轻消费市场

iDoNews2025-05-19

一个名为mok美刻的全新金饰品牌近期在天津恒隆广场表现亮眼。mok美刻于2025年1月起开设快闪店，并于“五一”假期期间正式开设全国首家线下门店。知情人士透露，截至2025年3月，快闪店为品牌带来了三位数的会员增长。mok美刻主打趣味性拟人化动物IP金饰产品，定位为“时尚金饰”。其核心产品之一是卡皮巴拉硬金饰品，采用硬金工艺与渐变珐琅工艺，定价策略为“一口价”，价格根据吊坠重量有所浮动。卡皮巴拉...

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