好市多(COST.US)“利润引擎”持续发力：自有品牌科克兰收入超过劳氏、宝洁

智通财经2025-05-20

智通财经APP获悉，好市多(COST.US)的自有品牌科克兰(Kirkland Signature)继续是零售领域的主要力量，该公司于1995年推出该品牌，将其分散的自有品牌产品整合到一个单一的名称下，其灵感来自于其位于华盛顿州科克兰的原始总部。在科克兰之前，好市多使用了大约30个不同的自有品牌名称，但其联合创始人Jim Sinegal寻求一个统一的品牌，以确保消费者的一致性和快速识别。科克兰从...

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Sinegal寻求一个统一的品牌，以确保消费者的一致性和快速识别。科克兰从洗发水和维生素开始，逐渐扩展到从杂货到服装的广泛类别，以提高好市多的价值声誉。科克兰目前是好市多盈利的核心，年销售额约为860亿美元，约占公司总收入的三分之一。这一营收数据使科克兰与劳氏(LOW.US)和宝洁(PG.US)处于同一水平。分析人士指出，该品牌的成功植根于其提供高质量产品的能力，这些产品通常由知名供应商生产，价格低于国内品牌。重要的是，该品牌的存在使好市多在供应商谈判中具有重要的影响力，使其能够保持低价格和健康的利润率。科克兰的产品还提高了客户忠诚度和流量，这加强了好市多的会员模式，并帮助这家零售商保持了行业领先的续订率。在好市多第一季度收益电话会议上，高管们强调，科克兰本季度的新产品包括KS炸薯条、KS伏特加和苏打水。展望未来，科克兰未来战略的一个关键部分是专注于开发能够在国际市场上无缝销售的产品。好市多管理层强调在价格领先和产品创新方面的持续投资，旨在使科克兰保持在自有品牌增长的前沿。随着该品牌的不断发展，它作为好市多的差异化和利润驱动因素的作用预计将得到加强，无论是在美国还是在全球。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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