华纳兄弟探索宣布今夏重启HBO Max品牌名

网易新闻2025-05-15

华纳兄弟探索5月14日宣布，公司旗下流媒体平台Max将于今夏恢复HBO Max的品牌名。华纳兄弟探索表示，公司的流媒体业务发展势头强劲，在两年内盈利能力提升近30亿美元，并在全球范围内扩张，过去一年新增2200万订阅用户，预计到2026年底订阅用户将超过1.5亿。声明称，重启HBO Max品牌名将进一步推动服务发展，并增强订阅用户对服务的期待。海量资讯、精准解读，尽在新浪财经APP

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