名创优品“Wink”符号赋能情绪营销

北京商报2025-05-13

北京商报讯（记者张君花）5月13日，北京商报记者从名创优品处获悉，名创优品在多地核心商圈推出“世界微笑日”营销。通过一段“AI崩溃”的概念视频反映出AI虽能解答生活难题，却无法理解人类情感的深度与温度。据了解，自5月8日开始，北上广杭四城核心商圈内的大屏也同步“黑屏”——名创优品以“AI技术故障”的戏剧化场景，将品牌标志性“Wink”符号与“人类开心特权”深度捆绑。从2022年开始，名创优品已连续...

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