西街观察警惕企业家IP与产品力失衡

北京商报2025-05-14

小米汽车近期正陷入退订风波。风波导火索是SU7 Ultra车型的碳纤维双风道前舱盖。这款标价4.2万元的选装件曾被小米宣传为“完全复刻原型车空气动力学设计”，小米CEO雷军此前更强调其“内部结构全改，双风道直通轮毂散热”。宣传成果肉眼可见，不少消费者下单。然而，首批车主提车后发现，实际部件内部结构与普通铝制机盖无异，质疑产品与宣传不符。与以往不同，退订风波愈演愈烈，小米和雷军没有积极走向台前，主动...

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