服饰年报|重营销侵吞利润欣贺股份、锦泓集团、安奈儿超5成收入用作营销

新浪证券2025-05-09

出品：新浪财经上市公司研究院作者：新消费主张/cici从销售费用的规模来看，海澜之家、森马服饰、太平鸟3家上市公司的销售费用支出位居前列，2024年的销售费用支出分别为48.41亿元、37.51亿元、26.39亿元。在这3家营销支出较高的上市公司中，海澜之家、森马服饰的销售费用仍在进一步增加，报告期内分别同比增加11.21%、13.89%。从销售费用的增速来看，2024年九牧王、比音勒芬、森马服饰...

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服饰年报|重营销侵吞利润 欣贺股份、锦泓集团、安奈儿超5成收入用作营销

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服饰年报|重营销侵吞利润欣贺股份、锦泓集团、安奈儿超5成收入用作营销