蜜雪冰城：港股创记录，消费品牌潮涌

和讯网2025-05-09

2025 年，本土消费力量加速崛起，热搜品牌们各显神通。蜜雪冰城敲钟上市，融资认购额创港股记录；沃美影城解锁“影院+”新玩法，品牌价值年增长率达 18%；“智能清洁黑马”dreame 追觅开卷，出海欧美、跨界咖啡；泡泡玛特 IP 运营进入新层级，连推子品牌 Hirono 小野、POPOP；法国奢牌箱包 Longchamp“开菜园”，话题度碾压同行。2025 年第一季度，TOP50 热搜品牌们精准...

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