飞天茅台跌破2000元电商平台击穿价格防线

大河财立方2025-05-10

【大河财立方见习记者关帅康】长期以来，2000元被业内视为每瓶飞天茅台价格的关键价格线。如今，在电商平台补贴下，这一重要价格防线已经被击穿。5月10日，在拼多多百亿补贴活动中，两瓶53度500ml的飞天茅台售价为3980元，折合每瓶售价为1990元，跌破2000元关口。在淘宝百亿补贴活动中，两瓶53度500ml的飞天茅台售价为4010元，折合每瓶售价为2005元，逼近2000元关口。大河财立方记者...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250510121934a6d9d6a2&s=b><strong>大河财立方</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【大河财立方见习记者关帅康】长期以来，2000元被业内视为每瓶飞天茅台价格的关键价格线。如今，在电商平台补贴下，这一重要价格防线已经被击穿。5月10日，在拼多多百亿补贴活动中，两瓶53度500ml的飞天茅台售价为3980元，折合每瓶售价为1990元，跌破2000元关口。在淘宝百亿补贴活动中，两瓶53度500ml的飞天茅台售价为4010元，折合每瓶售价为2005元，逼近2000元关口。大河财立方记者...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250510121934a6d9d6a2&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1781817850.SGD","symbol_name":"Blackrock Systematic China A-Share Opportunities A2 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line","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"600519":1},"content_text":"【大河财立方见习记者关帅康】长期以来，2000元被业内视为每瓶飞天茅台价格的关键价格线。如今，在电商平台补贴下，这一重要价格防线已经被击穿。5月10日，在拼多多百亿补贴活动中，两瓶53度500ml的飞天茅台售价为3980元，折合每瓶售价为1990元，跌破2000元关口。在淘宝百亿补贴活动中，两瓶53度500ml的飞天茅台售价为4010元，折合每瓶售价为2005元，逼近2000元关口。大河财立方记者了解到，飞天茅台在拼多多、淘宝百亿补贴活动中价格相对较低，主要由于电商平台进行部分补贴。目前，飞天茅台线下销售价格高于线上。今日酒价披露名酒批发参考价显示，5月10日，原箱2025年飞天茅台批发参考价为2175元/瓶，散瓶2025年批发参考价为2080元/瓶。大河财立方记者走访金辉云酒货仓了解到，其原箱2025年飞天茅台销售价格为2199元/瓶，可搭配其他产品共同购买。某白酒经销商表示，2000元是市场对飞天茅台的信心价格线，若飞天茅台跌破该价格，其投资属性将进一步下降，容易引起部分渠道方抛售。这不仅会影响贵州茅台的品牌影响力和市场布局，更会冲击其他中高端白酒的价格体系。其介绍，今年4月份，原箱飞天茅台一度跌至2100元/瓶左右，散瓶飞天茅台市场价一度跌至2050元/瓶左右。经过近一个月价格回暖，目前，原箱飞天茅台同行调货价约2170元/瓶，终端售价不超过2200元/瓶；散瓶飞天茅台同行调货价约2100元/瓶左右，终端售价不超过2130元/瓶。“现在卖一箱飞天茅台利润也就100元左右，酒价稍微一跌就会亏钱，还占用较多资金，盈亏比不对等。我已经把飞天茅台出完了，有朋友需要的话就通过同行进行调货。”该白酒经销商说，虽然在电商平台百亿补贴活动中，飞天茅台售价较低，但多数消费者为了保证质量，还是会选择线下购买。因此，电商平台对飞天茅台线下价格影响有限。大河财立方记者了解到，2024年以来，白酒行业加速调整，作为白酒行业的标杆产品，飞天茅台终端售价也出现一定程度下跌。为稳定飞天茅台终端售价，贵州茅台通过取消12瓶装飞天茅台的市场投放、取消飞天茅台的开箱政策、暂停“巽风酒”数字藏品合成行权等方式稳价。此外，2024年12月，贵州茅台在2025年经销商联谊会上再次提出，其将确保53度500ML飞天茅台价格相对稳定。然而，从近期飞天茅台终端价格波动来看，如何稳定飞天茅台终端价格，仍是贵州茅台需要面对的重大挑战。在河南酒诠释商贸有限公司总经理杨四通看来，在白酒行业深度调整期，飞天茅台作为白酒行业的标杆，其价格波动对贵州茅台以及整个白酒行业都起到重要引领作用。“2000元价格线对飞天茅台而言意义非凡，是保障渠道方利益的消费者预期的关键价位，不容有失。贵州茅台作为行业龙头，具备丰富的市场调控经验，相信其能够通过调节市场供需关系、优化渠道管理等措施，进一步稳定飞天茅台终端售价。”杨四通说。文章来源：大河财立方原标题：飞天茅台跌破2000元，电商平台击穿价格防线","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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飞天茅台跌破2000元 电商平台击穿价格防线

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飞天茅台跌破2000元电商平台击穿价格防线