广药集团党委副书记、副董事长、总经理杨军：双轮驱动老字号蝶变，中医药品牌加速出海

白云山官微2025-05-12

在新华网《莫干山品牌面对面》栏目中，广药集团党委副书记、副董事长、总经理杨军剖析中医药领域世界500强企业的品牌建设与国际化发展战略，展现中国中医药企业的创新实力与全球担当。作为拥有13个中华老字号品牌的中医药龙头企业，广药集团以“双品牌”战略激活老字号活力：将“白云山”这一全国知名品牌与旗下陈李济、敬修堂等老字号深度融合，打造“白云山陈李济”“白云山敬修堂”等复合型品牌；同时聚焦专业化发展。此外...

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