迎驾贡酒一季度业绩降近一成区域酒企如何突围“名酒围城”？

GPLP2025-05-12

2025年一季度，素有“徽酒老二”之称的迎驾贡酒交出了一份令市场意外的成绩单。在传统白酒销售旺季的春节档期，迎驾贡酒营收同比下滑12.35%至20.47亿元，净利润同比减少9.54%至8.29亿元。这是其自2022年超越口子窖成为安徽第二大酒企后，首次在关键季度遭遇营收、净利润双降的困境。迎驾贡酒业绩的“失速”，既有行业分化的共性压力，也暴露出企业自身结构性挑战。安徽省内市场作为迎驾贡酒的“大本营...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2534266829?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-05-12 10:24","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2534266829","market":"sh","top_or_hot":-1,"title":"迎驾贡酒一季度业绩降近一成 区域酒企如何突围“名酒围城”？","media":"GPLP","content":"<div>\n<p>2025年一季度，素有“徽酒老二”之称的迎驾贡酒交出了一份令市场意外的成绩单。在传统白酒销售旺季的春节档期，迎驾贡酒营收同比下滑12.35%至20.47亿元，净利润同比减少9.54%至8.29亿元。这是其自2022年超越口子窖成为安徽第二大酒企后，首次在关键季度遭遇营收、净利润双降的困境。迎驾贡酒业绩的“失速”，既有行业分化的共性压力，也暴露出企业自身结构性挑战。安徽省内市场作为迎驾贡酒的“大本营...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250512102643a6db998a&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>迎驾贡酒一季度业绩降近一成 区域酒企如何突围“名酒围城”？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n迎驾贡酒一季度业绩降近一成 区域酒企如何突围“名酒围城”？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-05-12 10:24 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250512102643a6db998a&s=b><strong>GPLP</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2025年一季度，素有“徽酒老二”之称的迎驾贡酒交出了一份令市场意外的成绩单。在传统白酒销售旺季的春节档期，迎驾贡酒营收同比下滑12.35%至20.47亿元，净利润同比减少9.54%至8.29亿元。这是其自2022年超越口子窖成为安徽第二大酒企后，首次在关键季度遭遇营收、净利润双降的困境。迎驾贡酒业绩的“失速”，既有行业分化的共性压力，也暴露出企业自身结构性挑战。安徽省内市场作为迎驾贡酒的“大本营...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250512102643a6db998a&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK0215","symbol_name":"饮品","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250512102643a6db998a&s=b","article_id":"2534266829","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250512102643a6db998a&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2534266829","pubTimestamp":1747016653,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"2025年一季度，素有“徽酒老二”之称的迎驾贡酒交出了一份令市场意外的成绩单。迎驾贡酒业绩的“失速”，既有行业分化的共性压力，也暴露出企业自身结构性挑战。安徽省内市场作为迎驾贡酒的“大本营”，随着茅台、五粮液、洋河等全国性名酒加速渠道下沉，包括迎驾贡酒在内的安徽本土酒企的生存空间正被进一步挤压。迎驾贡酒产品结构升级的瓶颈亦成为隐忧。面对挑战，迎驾贡酒试图通过战略调整寻找出路。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"603198":"迎驾贡酒","BK0215":"饮品","BK0077":"质押式回购"},"translate_title":"Yingjia Gongjiu's performance in the first quarter dropped by nearly 10%. How can regional wine companies break through the \"famous wine siege\"?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"603198":1},"content_text":"2025年一季度，素有“徽酒老二”之称的迎驾贡酒交出了一份令市场意外的成绩单。在传统白酒销售旺季的春节档期，迎驾贡酒营收同比下滑12.35%至20.47亿元，净利润同比减少9.54%至8.29亿元。这是其自2022年超越口子窖成为安徽第二大酒企后，首次在关键季度遭遇营收、净利润双降的困境。迎驾贡酒业绩的“失速”，既有行业分化的共性压力，也暴露出企业自身结构性挑战。安徽省内市场作为迎驾贡酒的“大本营”，随着茅台、五粮液、洋河等全国性名酒加速渠道下沉，包括迎驾贡酒在内的安徽本土酒企的生存空间正被进一步挤压。有业内人士指出，迎驾贡酒面临“腹背受敌”——省外名酒与省内口子窖、金种子等品牌的夹击让竞争趋于白热化。而迎驾贡酒省外市场的拓展同样步履维艰，一季度省外营收同比骤降29.7%，核心市场江苏、上海遭遇今世缘、洋河等品牌的强势狙击，省外毛利率长期低于省内的问题仍未解决。迎驾贡酒产品结构升级的瓶颈亦成为隐忧。曾被迎驾贡酒寄予厚望的洞藏系列中高端产品，在过去几年通过生态酿造概念实现了快速增长，但其主销产品仍集中在100-400元价格带，尚未突破次高端天花板，而省内消费升级放缓叠加商务宴请需求收缩，进一步削弱了增长动能。面对挑战，迎驾贡酒试图通过战略调整寻找出路。迎驾贡酒提出2025年将“深耕安徽”与“变革省外”结合，推动组织下沉和垂直化管理，并继续强化“大别山生态酿造”的差异化标签，通过酒庄体验、文旅融合提升品牌溢价。迎驾贡酒销售费用增幅从2023年的27.2%骤降至2024年0.8%，显示出在存量竞争下营销投入趋于保守，如何平衡市场渗透与费用控制成为难题。当前白酒行业正从渠道驱动转向消费者价值驱动，区域酒企需在品质认同与生活方式营销上构建新壁垒。对于迎驾贡酒而言，能否将生态概念转化为可持续的竞争力，并突破全国化运营的短板，将决定其能否在百亿目标与行业洗牌中站稳脚跟。这场区域龙头与全国名酒的攻防战，或许正是中国白酒产业深度调整的缩影。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2534266829","isCrawlerRequest":true}

迎驾贡酒一季度业绩降近一成 区域酒企如何突围“名酒围城”？

精彩评论

迎驾贡酒一季度业绩降近一成区域酒企如何突围“名酒围城”？