谁说奢侈品卖不动？Coach最新一季销售增长13%！

21世纪经济报道2025-05-09

5月8日晚间，Coach母公司、美国奢侈品巨头 Tapestry 公布了其2025财年第三财季财报，展现出在复杂市场环境下的独特表现。该季度，在其核心品牌Coach销售增长13%的带动下，Tapestry 净销售额达15.8亿美元，同比增长 7%，高于市场分析师预期的 15.3 亿美元；经调整后的每股收益为 1.03 美元，同样超出市场预估的 0.88 美元。相较率先发布财报的LVMH、开云集团等...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2534206921?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-05-09 15:38","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2534206921","market":"us","top_or_hot":-1,"title":"谁说奢侈品卖不动？Coach最新一季销售增长13%！","media":"21世纪经济报道","content":"<div>\n<p>5月8日晚间，Coach母公司、美国奢侈品巨头 Tapestry 公布了其2025财年第三财季财报，展现出在复杂市场环境下的独特表现。该季度，在其核心品牌Coach销售增长13%的带动下，Tapestry 净销售额达15.8亿美元，同比增长 7%，高于市场分析师预期的 15.3 亿美元；经调整后的每股收益为 1.03 美元，同样超出市场预估的 0.88 美元。相较率先发布财报的LVMH、开云集团等...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050915385594f17faa&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>谁说奢侈品卖不动？Coach最新一季销售增长13%！</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n谁说奢侈品卖不动？Coach最新一季销售增长13%！\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-05-09 15:38 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050915385594f17faa&s=b><strong>21世纪经济报道</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>5月8日晚间，Coach母公司、美国奢侈品巨头 Tapestry 公布了其2025财年第三财季财报，展现出在复杂市场环境下的独特表现。该季度，在其核心品牌Coach销售增长13%的带动下，Tapestry 净销售额达15.8亿美元，同比增长 7%，高于市场分析师预期的 15.3 亿美元；经调整后的每股收益为 1.03 美元，同样超出市场预估的 0.88 美元。相较率先发布财报的LVMH、开云集团等...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050915385594f17faa&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4588","symbol_name":"碎股","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050915385594f17faa&s=b","article_id":"2534206921","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050915385594f17faa&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2534206921","pubTimestamp":1746776280,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"从品牌层面来看，Tapestry集团核心品牌蔻驰成为业绩增长的主要驱动力，该品牌本季度销售额增长 13%，达到12.9亿美元。然而，旗下另外两个品牌Kate Spade和Stuart Weitzman表现不佳，销售额分别下降了13% 和18%。尽管整体业绩增长，其对单一品牌蔻驰的高度依赖较为明显，蔻驰本季度销售额占集团总销售额的比例过高。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK4588":"碎股","BK4516":"特朗普概念","BK4202":"服装、服饰与奢侈品","BK4585":"ETF&股票定投概念","LU0070302665.USD":"FRANKLIN MUTUAL U.S. VALUE \"A\" (USD) ACC","LU0963586101.USD":"ALLIANZ GLOBAL SMALL CAP EQUITY \"AT\" ACC","LU0208291251.USD":"FRANKLIN MUTUAL U.S. VALUE \"A\" (USD) INC","LU1267930227.SGD":"TEMPLETON GLOBAL BALANCED \"AS\" (SGD) ACC A","LU0310800965.SGD":"FTIF - Templeton Global Balanced A Acc SGD","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","TPR":"Tapestry Inc.","LU0320765489.SGD":"FTIF - Franklin Mutual US Value A Acc SGD","LU0128525689.USD":"TEMPLETON GLOBAL BALANCED \"A\"(USD) ACC"},"translate_title":"Who says luxury goods can't be sold? Coach's latest season sales increased by 13%!","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TPR":0.9},"content_text":"5月8日晚间，Coach母公司、美国奢侈品巨头 Tapestry 公布了其2025财年第三财季财报，展现出在复杂市场环境下的独特表现。该季度，在其核心品牌Coach销售增长13%的带动下，Tapestry 净销售额达15.8亿美元，同比增长 7%，高于市场分析师预期的 15.3 亿美元；经调整后的每股收益为 1.03 美元，同样超出市场预估的 0.88 美元。相较率先发布财报的LVMH、开云集团等一众奢侈品巨头的暗淡业绩，Tapestry走出了不一样的业绩曲线。从品牌层面来看，Tapestry集团核心品牌蔻驰（Coach）成为业绩增长的主要驱动力，该品牌本季度销售额增长 13%，达到12.9亿美元。蔻驰通过持续的产品创新、精准的市场定位以及有效的营销策略，吸引了更多消费者，尤其是年轻消费群体，进一步巩固了其市场地位。然而，旗下另外两个品牌Kate Spade和Stuart Weitzman表现不佳，销售额分别下降了13% 和18%。这两个品牌在市场竞争中面临较大压力，品牌老化、产品创新不足等问题逐渐凸显，如何扭转这两个品牌的颓势，是Tapestry亟待解决的问题。对比已披露一季报的其他奢侈品集团，Tapestry在整体行业环境中呈现出不同的态势。今年一季度，全球多个奢侈品企业业绩集体下滑。奢侈品巨头 LVMH 发布的 2025 财年第一季度财报显示，集团当季营收为203亿欧元（约合人民币 1685 亿元），有机收入同比下滑3%，核心业务板块如时装与皮具、精品零售均出现下降。拥有古驰（Gucci）、圣罗兰（Saint Laurent）等著名品牌的开云集团，2025 年第一季度总营收下滑 14%，至38.83亿欧元，旗下核心品牌古驰同店销售额下跌25%，至15.71亿欧元，创下近年来季度新低。即便被视为行业 “优等生” 的爱马仕，一季度业绩也有所放缓，集团收入同比增长7.2%至41亿欧元，涨幅略低于分析师预期。在这样的行业大环境中，Tapestry 集团第三财季7%的销售额同比增幅显得较为突出。受超预期业绩影响，Tapestry 对全年业绩预期做出了积极上调，预计2025财年营收将增长4%，达到69.5亿美元，高于此前增长3%的预测，也超出市场平均预期的68.8亿美元；盈利方面，预计全财年经调整后的每股收益将达到5美元，高于之前4.85 - 4.9美元的指引区间，以及市场预估的 4.92美元。这一上调给市场带来了一定的信心，财报发布后，Tapestry美股股价在盘前交易中一度飙升近14%。不过，Tapestry 财报中也存在一些值得警惕的信号。尽管整体业绩增长，其对单一品牌蔻驰的高度依赖较为明显，蔻驰本季度销售额占集团总销售额的比例过高。一旦蔻驰在未来受到市场竞争加剧、消费者偏好转变等因素冲击，Tapestry 的整体业绩将面临较大风险。而且Kate Spade和 Stuart Weitzman的持续下滑，若不能及时改善，可能会拖累集团未来的增长步伐，甚至影响集团在市场中的整体竞争力与品牌形象。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.35.13","shortVersion":"4.35.13","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2534206921","isCrawlerRequest":true}