天猫、抖音电商、快手电商公布“618”大促节奏；Apollo与神州租车深度合作｜未来商业早参

每日经济新闻2025-05-09

｜2025年5月9日星期五｜　　NO.1 抖音电商官宣“618”商家激励政策　　5月8日，2025年“抖音商城618好物节”招商大会召开。会上，平台官宣此次“618”大促将延续“立减折扣”和“一件直降”等核心玩法，投入亿元级现金补贴和千亿量级流量资源，助力商家生意爆发。活动将于5月13日0点开启，持续至6月18日24点。　　点评：通过“立减折扣”和“一件直降”等玩法，抖音电商整体延续了其在促销活动...

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抖音电商官宣“618”商家激励政策　　5月8日，2025年“抖音商城618好物节”招商大会召开。会上，平台官宣此次“618”大促将延续“立减折扣”和“一件直降”等核心玩法，投入亿元级现金补贴和千亿量级流量资源，助力商家生意爆发。活动将于5月13日0点开启，持续至6月18日24点。　　点评：通过“立减折扣”和“一件直降”等玩法，抖音电商整体延续了其在促销活动中的创新和吸引力。投入大量现金补贴和流量资源，一定程度上有助于提升商家的参与度，也能进一步增强用户黏性。　　NO.2 天猫“618”预售5月13日开启　　5月8日，天猫公布今年“618”开售时间和最新规则，第一波抢先购将于5月13日晚8点开启预售。相比往年，今年天猫“618”只设一个官方玩法——“官方立减”，基础优惠八五折起，最高立减可达50%。　　点评：天猫通过简化促销规则，一定程度上可以提升用户的购物体验和参与度，选择平台直降等也成为了当下电商平台办大促活动的趋势。　　NO.3 快手电商公布“618”购物节节奏　　5月8日，在2025年商家大会上，快手电商宣布“618”购物节招商报名正式启动，今年购物节将覆盖“520”及“618”两个重要营销节点。同时，平台将拿出千亿量级流量、20亿元补贴助力商家实现大促生意增长。　　点评：快手电商通过多重补贴和流量扶持，显示出其在“618”期间对商家的大力支持。除消费侧补贴优惠之外，在供给侧给品牌商家更多流量和补贴的扶持，也是保证“618”大促平稳落地的关键。　　NO.4 京东推出品牌IP营销活动“吃喝玩乐季”　　5月8日，京东宣布于5月8日至6月1日推出“京东吃喝玩乐季”。在线下，京东超市会联动一众头部品牌在京东园区构建起一个大型IP（知识产权）游乐园，汇聚迪士尼、泡泡玛特等17个头部IP。在线上，“京东吃喝玩乐季”专区同步开启，全品类爆品提供大额满减等优惠。　　点评：当前“情绪经济”崛起，以情感共鸣为核心的IP消费正成为新的增长引擎。拥有自营电商生态以及强供应链整合能力等优势，京东可以成为大规模聚集头部IP的平台，新的营销活动也有助于帮助快消品牌等打开新的增长空间。　　NO.5 Apollo与神州租车达成深度合作　　5月8日，Apollo与神州租车宣布正式达成深度合作。双方将联合推出全球首个自动驾驶汽车租赁服务，依托技术创新与场景应用，为广大用户提供普惠化的智能出行服务，同时打造“科技+文旅”深度融合的未来出行体验。　　点评：此次合作或将加速自动驾驶技术在多元化场景中的规模化应用，为用户提供更安全、便捷与舒适的出行选择。通过与神州租车的合作，Apollo也能够进一步拓展其自动驾驶技术的应用场景。　　免责声明：本文内容与数据仅供参考，不构成投资建议，使用前请核实。据此操作，风险自担。（文章来源：每日经济新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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