行业估值修复“进行时” 政策红利驱动零售板块价值重构

大众证券报2025-05-08

5月8日，A股零售板块延续近期强势，板块单日涨幅达0.99%，跨境通、东百集团等多股涨停，板块内超八成个股飘红。在消费复苏与政策红利的双重催化下，零售行业正经历从“规模扩张”向“价值深耕”的转型。机构普遍认为，2025年零售板块的投资逻辑已从“防御性配置”转向“结构性机会挖掘”。政策红利持续释放受到政策利好的影响，消费品“以旧换新”政策加力扩围，政策红利加速释放，汽车、家电等消费板块迎来新一轮增长...

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黄泽鹏进一步分析称。个股方面，线下零售龙头通过“体验升级+流量运营”重获市场关注。永辉超市依托生鲜供应链优势，加速布局“仓储店+到家服务”;重庆百货则通过免税牌照预期与混改深化，提升盈利弹性;老铺黄金凭借非遗工艺打造爆款;潮宏基通过“珠宝+IP”联名抢占年轻市场;周大生则借力省代模式加速下沉。投资策略上，南京一券商分析师8日向《大众证券报》记者表示：“旅游、餐饮、食品饮料、运动户外以及消费健康等多个领域呈现强劲复苏态势，家居装饰和家电行业亦有所回暖。零售板块的投资逻辑正从‘广度扩张’转向‘深度运营’。在情绪消费、银发经济、即时零售等趋势下，具备创新基因与技术壁垒的企业，有望在行业洗牌中抢占先机，建议聚焦零售方向的细分赛道龙头，把握结构性机会。”","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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