董明珠尴尬：家电三巨头，格力已掉队，小米即将上位了

Ofweek维科网2025-05-08

众所周知，一直以来，国内家电三巨头，就是美的、格力、海尔。这三大企业的产品，在国内销量最高，营收最高，实力也最强，品牌影响力也最大，历来都是大家关注的重点。不过，从现在的情况来看，这三大巨头中，格力掉队了，变成了董明珠曾经看不起的小米要上位，替代格力，成为新三巨头了。首先从市值来看，目前小米市值是1.33万亿港元，约合人民币是1.24万亿元。美的的市值是5770亿元，海尔的市值是2388亿元，格力...

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30%，收入创下历史新高，虽然还不如格力的1900亿元，还差了800多亿，但按照这个增长速度，只怕也并不远了。另外从小米的数据来看，2024年，小米空调出货量680万台，同比增长50%，冰箱出货量超270万台，同比增长30%；洗衣机出货量超190万台，同比增长45%，至于电视，则更是小米的强项了。如果从这个增长来看，仅在家电这一块，小米还真不要多久，就能够追上格力了。毕竟格力的主打只有空调这一项，而小米是四处开花，各种产品均有。我们再来看看毛利率，利润等，美的净利润385亿，同比增长14.3%，毛利率26.4%。而海尔净利润187亿，同比增12.9%，毛利率27.8%。格力净利润322亿，同比10.9%，毛利率29.4%。小米净利润272亿，同比增41.3%，毛利率20.9%。这样一看，可以看到格力是毛利率最高的，利润率也是最高的，这说明什么，说明格力目前赚钱虽然多，但主要靠高溢价得来的，未来一旦竞争加剧，利润很难维持住。而从销量、市值、营收、利润等情况可以看出来，美的、海尔其实还是很稳健的，而小米则是高速增长，大有后发制人的感觉，至于格力嘛，颇有点廉颇老了的感觉。所以在我看来，国产家电三巨头，真的是格力退位，小米上位的感觉，不信大家看看最近董明珠又批小米就能够看出来，一般董明珠一批小米的时候，代表的就是小米抢了格力市场，让格力难受的时候。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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