“五一”假期热点城市新房热度不减

中房网2025-05-08

中房网讯（亚晨/文）这个“五一”小长假，出游火了。根据文化和旅游部数据中心测算，今年“五一”假期5天全国国内出游3.14亿人次，同比增长6.4%；国内游客出游总花费1802.69亿元，同比增长8.0%。尽管不少居民假期选择出行旅游，但部分热点城市的房地产市场依然热度不减。热点城市新房热度不减销售全员到岗接待购房者，是这个假期楼市的普遍现象。在此前一系列政策利好支持下，多个热点...

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（亚晨/文）这个“五一”小长假，出游火了。  根据文化和旅游部数据中心测算，今年“五一”假期5天全国国内出游3.14亿人次，同比增长6.4%；国内游客出游总花费1802.69亿元，同比增长8.0%。  尽管不少居民假期选择出行旅游，但部分热点城市的房地产市场依然热度不减。  热点城市新房热度不减  销售全员到岗接待购房者，是这个假期楼市的普遍现象。  在此前一系列政策利好支持下，多个热点城市楼盘无论是从带看量还是成交量都出现明显上涨，一些城市的“好房子”更是炙手可热。  根据机构统计，今年“五一”期间北京新房项目促销力度较大。假期新建商品住宅累计网签302套、3.42万平方米，同比分别增长114%和107%。从市场表现来看，仍然延续区域分化特征，朝阳、丰台、大兴等区域内的部分热点“好房子”项目来访客户较多，其他区域相对较为平淡。  上海方面，据上海中原地产统计，“五一”小长假上海新建商品住宅成交约2.97万平方米，比去年假期增长18.32%。实际上，今年“五一”节前上海楼市供应爆发。  根据上海中原地产监测，4月21日—4月27日，上海新房入市面积达到28.87万平米，环比增加969.56%。从入市的楼盘来看，外环以内楼盘占多数，尤其是北蔡、新杨思、南大等关注度较高的区域，为后续顺利转化成交易数据做足够多的铺垫。  广州方面，“五一”假期前后房企对外宣传声量明显加大，项目提前释放“五一”优惠抢客。根据克而瑞提供的数据，部分重点项目来访激增200%以上，盘均认购24套，同比倍增191%。值得注意的是，在多个热点新盘首开刺激下，广州全市去化率升至近三年同期最高。  深圳则主打“五一好房节”，通过推出折扣优惠、特价房、以租换购、以旧换新等优惠，促进购房需求释放。据统计，5月1日至5日，深圳新建商品住房认购826套，较去年同期增长23.89%，其中已网签认购317套。  杭州方面，假期新房成交量329套，4.9万平方米，同比实现大幅增长；武汉尽管受限于新增供应不足，但据CRIC监测，“五”一假期来访环比4月周均上涨45%，认购提升70%，整体转化率较4月明显提升。同期来看，来访上涨16%，认购基本持平；天津“五一”假期重点项目单盘来访均值和认购均值分别为114组和6套，同比上涨39%和5%，从调研来看，客户转化速度快，假期到访客户多为前期观望型客户，意向度高，项目了解程度深，访购量为平时假期的2-3倍。  “好房子”助力住房消费需求释放  新房市场的局部火热，很大程度上受益于当下产品的升级助推。  今年5月1日，住建部发布的国家标准《住宅项目规范》正式实施。在住宅标准升级的带动下，项目无论从设计、质量，以及得房率等方面，都将超过原有楼盘。这无疑也为今年“五一”的房地产市场添了一把火。  上海易居房地产研究院副院长严跃进表示，今年各地都在高品质住房需求或改善型住房需求方面持续发力，持续优化产品创新，其中最重要的就是“好房子”新国标《住房项目规范》的出台。此次规范出台，呼应了最近几年住房改善和好房子需求，也较好回应了群众诉求。  广东省住房政策研究中心首席研究员李宇嘉认为，今年5月新房市场供给继续呈现“缩量提质”的局面，随着“好房子”新国标落地，品质高、户型好、配套完善、性价比高的项目越来越受市场欢迎，开发商也在供给端迎合市场需求。  克而瑞研究中心分析指出，5月“好房子”助力住房消费需求释放趋势延续，尤其是针对广州、重庆等优质产品集中入市的城市，整体新房成交还有进一步放量的空间。预判5月整体成交总量规模或将延续低位波动，绝对量与4月持平或小幅微增，同比或持平去年，延续止跌企稳。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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