2024年苹果智能手表出货量同比下降19% 连续2年下滑

CNMO2025-05-08

【CNMO科技消息】据Counterpoint Research最新数据，苹果2024年全球智能手表出货量同比下降19%，这是苹果连续第二年出货量下滑，也是销量连续第五个季度下跌。2024年第四季度，苹果在全球主要地区（除印度外）的智能手表出货量均出现下降，北美地区受影响最为严重，其出货量占苹果手表全球总量的一半以上。报告指出，苹果手表销量持续下滑的原因主要有以下几点：首先，苹果手表SE系列新品的...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050808202294efc2df&s=b><strong>CNMO</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【CNMO科技消息】据Counterpoint Research最新数据，苹果2024年全球智能手表出货量同比下降19%，这是苹果连续第二年出货量下滑，也是销量连续第五个季度下跌。2024年第四季度，苹果在全球主要地区（除印度外）的智能手表出货量均出现下降，北美地区受影响最为严重，其出货量占苹果手表全球总量的一半以上。报告指出，苹果手表销量持续下滑的原因主要有以下几点：首先，苹果手表SE系列新品的...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050808202294efc2df&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0314106906.USD","symbol_name":"MANULIFE GF GLOBAL EQUITY \"AA\" (USD) 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3，该系列此前在全球出货量占比超过10%，但2024年第四季度其市场份额降至不足8%，这一下滑也拖累了苹果在高端智能手表领域的整体出货量，使其市场份额同比下降8个百分点。Counterpoint此前数据显示，苹果手表2021年出货量增长27%，2022年增长停滞，2023年出货量同比下降10%，2024年降幅进一步扩大至19%。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0314106906.USD":"MANULIFE GF GLOBAL EQUITY \"AA\" (USD) INC","BK4550":"红杉资本持仓","LU2360106780.USD":"BGF WORLD TECHNOLOGY \"A4\" (USD) INC","LU0354030438.USD":"富国美国大盘成长基金Cl A Acc","LU2430703251.USD":"WELLINGTON MULTI-ASSET HIGH INCOME \"AM4\" (USD) INC","LU1551013425.SGD":"Allianz Income and Growth Cl AMg2 DIS H2-SGD","SG9999015986.USD":"LIONGLOBAL DISRUPTIVE INNOVATION \"I\" (USD) ACC","LU2077746001.SGD":"Blackrock ESG Multi-Asset A2 SGD-H","LU1989772923.USD":"CPR Invest - Climate Action A2 Acc USD-H","LU2237443895.HKD":"abrdn SICAV I -  GLOBAL DYNAMIC DIVIDEND \"A\" (HKD) ACC","LU1145028129.USD":"ALLIANZ INCOME AND GROWTH \"AQ\" (USD) INC","BK4579":"人工智能","SG9999014567.USD":"UOB UNITED INCOME FOCUS TRUST 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INC","LU0345768740.USD":"NINETY ONE GSF GLOBAL STRATEGIC MANAGED \"A\" (USD) INC"},"translate_title":"Apple smartwatch shipments will fall 19% year-on-year in 2024, declining for 2 consecutive years","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MACW.SI":0.6,"AAPL":1},"content_text":"【CNMO科技消息】据Counterpoint Research最新数据，苹果2024年全球智能手表出货量同比下降19%，这是苹果连续第二年出货量下滑，也是销量连续第五个季度下跌。2024年第四季度，苹果在全球主要地区（除印度外）的智能手表出货量均出现下降，北美地区受影响最为严重，其出货量占苹果手表全球总量的一半以上。报告指出，苹果手表销量持续下滑的原因主要有以下几点：首先，苹果手表SE系列新品的缺失是关键因素之一。SE系列一直是苹果智能手表的畅销款，其上一款产品发布于2022年第三季度，2024年全年未有新品推出，导致出货量增长乏力。其次，2024年发布的苹果手表Series 10相比前代产品升级幅度较小，消费者换机动力不足。此外，该型号因美国的专利诉讼问题，被迫移除血氧传感器功能，也影响了其市场表现。再者，2024年苹果未推出苹果手表Ultra 3，该系列此前在全球出货量占比超过10%，但2024年第四季度其市场份额降至不足8%，这一下滑也拖累了苹果在高端智能手表领域的整体出货量，使其市场份额同比下降8个百分点。尽管出货量有所收缩，但苹果在高端智能手表市场仍占据主导地位。不过，与此前的增长态势相比，近年来苹果手表的市场表现已明显转弱。Counterpoint此前数据显示，苹果手表2021年出货量增长27%，2022年增长停滞，2023年出货量同比下降10%，2024年降幅进一步扩大至19%。与此同时，苹果的竞争对手们却表现出色。报告显示，2024年其他主要高端智能手表厂商的出货量均实现了同比增长。有传言称，苹果正在准备推出第三代苹果手表SE，该产品将采用全新设计，价格可能更低；同时还将推出具备新健康监测功能和5G连接的苹果手表Series 11，以及支持卫星连接的苹果手表Ultra 3。这些新品预计将在秋季与iPhone 17系列一同发布。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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